Essay on Cotton Mather and the Salem Witch Trials of 1692

Cotton Mather and the Salem Witch Trials The Salem Witch Trials of 1692 took place in the Puritan community of Salem, Massachusetts. Cotton Mather, a clergyman in Salem, emerged throughout the course of the trials as a pillar of support and, ultimately, as a witch-hunter. However, his motives at the beginning of the trials were driven by his Puritanical reasoning which holds a strong belief in Biblical Law. Cotton Mather used his Puritanical faith to find reasoning in God that allowed the Salem Witch Trials to occur. Puritanism spawned from a reform group of the Church of England in the mid-sixteenth century. Puritans felt the need to make the Church of England pure from the corrupt influences of the Roman Empire.1 In their New†¦show more content†¦Once again, this opens the town of Salem to what they perceived as infiltration by the Devil, or deviation from Scripture. The Puritans used their faith and their faith alone to reason. They saw that God was the highest power, and that He should be the guiding light in life. However, the Salem Witch Trials could have come from this pious and narrow view of society. The clergy, including Cotton Mather, allowed and, at times, instigated the search and seizure of witches. Cotton Mather exemplified the essence of Puritan beliefs. He was originally from Boston, but he then moved to Salem, Massachusetts where he took the position of a clergyman. Mather authored many works on witchcraft throughout the course of the trials. Through his Puritanical belief, Mather embodied reasoning through faith. He wrote as the quintessential Puritan trying to rid humanity of its ills. These works included On Witchcraft and The Wonders of the Invisible World, as well as many letters he sent to fellow clergy on the subject of witchcraft. In his day, he was considered an authority on witchcraft due to his involvement in the well-publicized Salem Witch Trials. In a discourse from On Witchcraft, Mather defines witchcraft and shows how the Bible supports the existence of witchcraft as valid. According to Mather, witchcraft is the doing of strange (and for the most part ill) things by the help of evilShow MoreRelatedSalem Witch Hysteria And Trials1620 Words   |  7 PagesSalem Witch Hysteria and Trials Joshua Furman History 121: Early America to the Civil War Dr. Phillip Hamilton November 18, 2015  The Salem Witch Trial consisted of heinous accusations implicated by Cotton Mather which effected society as a hole and gave reasoning to the numerous amount of witch stories we hear today. Cotton Mather was the eldest son of Increase Mather, Massachusetts most influential and well known Puritan minister, and the grandson of John Cotton, Salem’s spiritualRead MoreI Chose To Analyze The Primary Source Of â€Å"The Wonders Of1192 Words   |  5 PagesI chose to analyze the primary source of â€Å"The Wonders of the Invisible World,† written by Cotton Mather. He was born on February 12th of 1663 into a wealthy family of New England Puritan ministers. Cotton Mather started school at the age of twelve at Harvard College. He graduated and chose to become a member of the clergy but was unable to because of a speech impediment. He was able to overcome this however and a number of years later he was ordained in 1685. He became a very revered and influentialRead MoreCotto n Mather And Salem Witchcraft Trials1033 Words   |  5 Pages Cotton Mather and the Salem Witchcraft Trials American Literature reveals that because of Cotton Mather’s writings there is knowledge of the Salem witchcraft trials in 1692. The research shows that most of the known stories and trials come from Cotton Mather. This essay will describe Cotton Mather, the Salem witchcraft Trials, and an insight on the information provided by Mather. Like his father before him, Cotton Mather took position as a pastor of the Second Church of Boston where he remainedRead MoreThe Salem Witch Trials : Crisis1601 Words   |  7 PagesThe Salem Witch Trials: Crisis in Salem Village Many people know of the Salem witch trials that took place in Salem, Massachusetts in the year 1692 spilling over into the year 1693. But for those who do not know, the Salem witch trials were a series of trials against men, women, and children accused of being a witch and or practicing witchcraft. In â€Å"The Devils Snare: The Salem Witch Trials of 1692† by Mary Beth Norton, the author recollects the stories of real life accounts of those accusers andRead MoreThe Social Psychology of the Salem Witch Trials1647 Words   |  7 PagesAmanda Whitsett Robison History 1301 November 17, 2010 The Social Psychology of the Salem Witch Trials The events that took place in Salem, Massachusetts in 1692 have had historians scrutinizing over the causes for years. There have been several theories about how the situation became so out of control. The haunting story is well known in America, taught to our youth and has been the focus of numerous forms of media. We are familiar with the story but unfamiliar with the origin of itsRead MoreThe Salem With Trials685 Words   |  3 PagesSalem Witch Trials The 17th century was filled with mystery because of the strong beliefs in the supernatural powers and the presence of Satan on Earth in the colonial North America. Witchcraft, the use of magical faculties, was mainly used by the peasants with a particular charm of being associated with the evil spirits and demons to prosper in their agricultural activities. In fact, many literatures were written on witchcraft during that period. For instance, Joseph Glanvill in 1668, claimed toRead MoreThe Salem Witch Trials : A Dark Stain Essay709 Words   |  3 PagesDarty 1 Gina Darty Natalie Gray History 1301 September 28, 2015 Witching Hour In January 1692 the Puritan communities of Salem Town and Salem Village found themselves under attack by unknown assailants. Tales of witchcraft, ghost, and blood bonds with the Devil run rampant. Could it be that these God-fearing men, women, and children are now living within the Devil’s playground; or is something more sinister at work? Many saw these attacks as a battle for the eternal souls of their neighborsRead More Exploring Explanations for the Salem Witch Trials Essay1332 Words   |  6 PagesBetween the years of 1692 and early 1693 in the colonial Massachusetts Bay colony of Essex known as Salem Village great paranoia broke out in the form of witchcraft accusations, neighbor against neighbor, and as a result much injustice was done. During this time in our nation’s history at this place more than one hundred and fifty people, residents of Salem Village, were accused of practicing witchcraft and consorting with the devil. At least twenty were put to death nineteen by hangingRead MoreAccusation And Defense Of The Salem Witchcraft Trials1658 Words   |  7 PagesRESEARCH PAPER Accusation and defense in the Salem witchcraft trials Suraj Gamal History 1301-73001-73002 JOE L. MCCAMBRIDGE - HISTORY 1301-1302 One of the most infamous Trial in history took place on March 1, 1692. According, to the Library of Congress, Massachusetts authorities catechized Sarah Good, Sarah Osborne, and an Indian Slave, Tituba regarding their practice in witchcraft. The trial resulted in more than 150 men and women in and around Salem jailed on charges of practicing WitchcraftRead MoreThe Salem Witch Trials Is Unknown1590 Words   |  7 Pages It is due to contrasting views and opinions that the real cause of the Salem Witch Trials is unknown. It is through major factors like the personal context of the historian that there are these differing thoughts. The people and society that a person is surrounded by for an extended amount of time can help to mold and create the personal opinions that a historian may hold. Historian’s thought have been shaped and changed by the people and places that they spent a large amount of time around, they

Juvenile Crime And Crime Rates - 1609 Words

Juvenile crime is one of the nation s most serious problems. Concerns about it are generally broadcasted by federal, state, and local government officials and by the public. In years prior, the burden developed beginning with the dramatic rise in juvenile violence in the eighties reaching an all-time peak in the first part of the nineties. Even though juvenile crime rates seem to have lowered since the mid-nineties, the reduction has not eased the concern. Many states began taking strict statutory stances toward juveniles in the late seventies and early eighties. This was an era in which juvenile crime rates were steady or dropping slightly, while federal reformers were commending prevention and less disciplinary actions. Some of the conflict between the federal program and what was happening in the states at that time may have been initiated by substantial changes in legal measures that made juvenile court procedures more similar, however not equal to those in adult (criminal) court . The reaction to the most recent spike in vicious juvenile crime has been a portrayal of laws that uphold blurred differences between juvenile courts and adult courts. Some states continued to strengthen their juvenile crime laws over the years first by making sentencing more severe, two by increasing allowable transfers to criminal court, or doing away with some of the discretion protections of juvenile court. Many such changes were enacted after the juvenile violent crime rate had alreadyShow MoreRelatedJuvenile Crimes And Crime Rates1478 Words   |  6 Pageslike you and me, juveniles under the age of 18 who commit atrocious adult crimes but are still tried in juvenile courts. They not only get off with shortened sentences but when released are given new identities to start a new life where no one knows what they previously have committed. They continue to live their new lives in peace and contentment all while their victims and the families are left to suffer. -This is why minors the age of 10 to 17 year olds who commit serious crimes like murder, kidnappingRead MoreJuvenile Violent Crime And Juvenile Crime Rates1720 Words   |  7 Pagesadults, depending on the crime they committed. Punishments even included death if the juvenile was deemed to be past the point of help. Later on courts were geared more towards rehabilitation than punishment. Reform movements came along and parents could send their children off to reformatories to live and work as part of their rehabilitation. Due to poor living and working conditions many of these places were closed down. Soon after the Progressive Era, the first juvenile court system was openedRead MoreJuvenile Delinquency Is The Highest Rate For Juvenile Crime1733 Words   |  7 PagesThe way the courts deal with juvenile delinquents varies depending on the country. Even the age of criminal responsibility is different depending on the country. Most people think when you become 18 you are no longer a minor and can be charged as an adult, well in Japan until you are 20 you can still be charged as a minor. In germany they consider 21 a legal adult .On the other hand when you become 17 in Australia you are charged as an adult. They way they treat juveniles in prison also differs. TheRead MoreNotes On Crime Rates And Juvenile Delinquency3087 Words   |  13 PagesClearwater police say that crime rates vary year to year and location to location. Throughout the past years crime rates have increased and decreased depending on the area we live in. This includes misdemeanor crimes such as small school fight s or vandalizing textbooks. Lots of countries decide to deal with this issue with death penalties instead of doing something less drastic. I do not agree with such drastic measures, though. In order to lower crime rates, juvenile delinquents should be chargedRead MoreJuvenile Justice System And For Reducing Juvenile Crime Rates2187 Words   |  9 Pagesare universally important. Examples include crime, economics, education, family, healthcare, homelessness, poverty, and many others. The United States is now the world leader in its rate of incarceration. Over the past 25 years, juvenile crime has skyrocketed, with drug crimes, gang violence, school shootings, and other violent acts being regularly featured in the news. During the past 10 years, nearly all 50 states have overhauled their juvenile justice laws, allowing more youths to be triedRead More Causes of The Juvenile Crime Rate Increase From 1990 To Present1599 Words   |  7 Pages From 1990 to to the present there has been a sharp increase in juvenile crime across the United States. From 1996 to the present there has been a slight decline from the statistics in 1995(OJJDP). What was the cause for this uprise in juvenile delinquincy? I will discuss 2 different theories to why there was such an increase in juvenile crime rates. I will analyze the rise of the Gangsta-Rap culture in the early 1990s and how it may have affected teenagers that are in lower-income familiesRead MoreJuvenile Crime and Justice1126 Words   |  4 Pagesï » ¿ Juvenile Crime Justice Introduction Are crime rates for juveniles in the United States on the rise or are they falling? What kinds of crimes are juveniles typically arrested for? Are all the laws and policies with reference to juvenile justice seen as truly fair? Should a juvenile be locked up for life without the possibility of parole? What has the U.S. Supreme Court ruled as to locking juveniles up for life without the possibility of parole? These and other issues will be discussed inRead More Juvenile Crime Essay example975 Words   |  4 Pages Juvenile Crime Introduction nbsp;nbsp;nbsp;nbsp;nbsp;Every year, millions of juveniles are involved in criminal activities. According to statistics, as of 1999, the arrest rate for juvenile crime has dropped from its peak in the mid-1990’s. Statistics about juvenile crime have shown a steady increase of juvenile arrests from 1987 to 1994. Although overall crime rates have decreased since 1994, they are still above what they were in 1980. The following paragraphs and charts show the crime ratesRead MoreJuvenile Crimes And Juvenile Crime1620 Words   |  7 PagesJuvenile Crimes Juvenile crime occurs when a person violates the criminal law under the age of majority (in most states it’s 18). The juvenile system is way different than the adult system. When a juvenile commits a crime there are legal consequences for their actions depending on what he/she did. Sometimes the system can put them in rehabilitation or a detention center. If the offense is minor, the juvenile could be released to the custody of a parent or legal guardian. In the United StatesRead MoreJuvenile Crime Statistics Paper765 Words   |  4 PagesJuvenile Crime Statistics Paper University of Phoenix CJA374 May 10, 2011 Juvenile Crime Statistics Paper This paper will address and summarize four different points from the juvenile arrests bulletin from 2001. Such points included in the summary are the overall decrease in juvenile arrests, the increase in drug offenses and simple assaults, implications for juvenile females and minorities, and last an assessment of the tracking of juvenile arrests as a method of measuring the amount

Entry Barriers to Monopolistic Competition-Free-Samples for Students

Questions: 1. What are the conditions that create barrier to entery for the new firm under monopolistic competition? What is the economic rationale for creating monopoly ( for specified period ) by granting patent to a firm? 2. What do you understand by asymmetric information? What imbalance does it create in the market for the used goods ? Answers: 1.Entry barriers to monopolistic competition In the monopolistically competitive market there are usually low barriers to entry. New firms can enter if the market seems profitable to them. However, there are situation that may restrict entry of new firms. If the incumbent firms exploit considerable economies of scale, then new entrants are unable of compete with the existing firms and this deters entry. Presence of network effect is another thing that prevents entry. When there are high set up cost most of which are sunk costs then firms do not enter (Nikaido 2015). Sunk costs are cost that cannot be recovered and exists in the form of advertising cost, cost for marketing and other types of fixed costs. Patent and Monopoly Patent is sole ownership right granted by the government for a specific period. The government by granting patent creates monopoly for welfare of the society. Paten enhances technological innovation by giving additional edge to the innovators over its competitors. Technological innovation requires large scale investment. If the new good invented is sold at the competitive price, then it would take a long time to recover the fixed cost. The patented goods are considered as lawful monopoly created with States interest to encourage creation of such goods (Longley 2013). Patents are mostly granted for goods that involve huge fixed cost. For example, pharmaceutical drugs. The pharmaceutical firms would not make invention of new drugs if they fail to receive sufficient return to recover costs. Patent is the mechanism that enables producers to recover their fixed production cost. Asymmetry information and market for used goods Complete information to all the agents is a pre-condition for competitive market. When there are discrepancies in the distribution of information of a commodity among buyers and sellers then then the information set is considered asymmetric (Donnelly, Englund and Nielsen 2014.). There are imbalances in market because of information asymmetry. Consider for example the market for used cars. In such market, there are some cars are of good quality while others are of low quality. If there are transparency in information about the cars quality, then there should be two separate markets foe each of the two qualities. Figure 1: Market for used cars (Source: Pindyck and Rubinfeld 2015) Figure 1 describes the market for used cars. DH and SH denote the demand and supply curve of high quality cars. Corresponding price for high quality cars is PH and quantity sold is NH. The demand and supply condition for low quality cars are indicated as DL and SL respectively. Equilibrium price for low quality cars is PL and number of low quality cars sold is NL. From the figure it is seen that NH=NL and PHPL. However, the buyers cannot distinguish between the two qualities because of asymmetry information and therefore willing to pay some price in the midway of PH and PL. This is reflected by the new demand curve D1. As the new demand curve reduces price of high quality cars to PH1 while raises that of low quality cars to PL1, the market now left with more low-quality cars. This further reduces peoples willingness to pay in the market and demand curve continued to shift leftward. Ultimately prices are reduced so much that only poor-quality cars are offered in the market. References Donnelly, C., Englund, M. and Nielsen, J.P., 2014. The importance of the choice of test for finding evidence of asymmetric information.ASTIN Bulletin: The Journal of the IAA,44(2), pp.173-195. Longley, N., 2013. Introduction. InAn Absence of Competition(pp. 1-7). Springer, New York, NY. Nikaido, H., 2015.Monopolistic Competition and Effective Demand.(PSME-6). Princeton University Press. Pindyck, R.S. and Rubinfeld, D.L., 2015. Microeconomics; Eight Edition, Global Edition.

The effect of increasing temperature on the solubility of two solids Essay Example Essay Example

The effect of increasing temperature on the solubility of two solids Essay Example Paper The effect of increasing temperature on the solubility of two solids Essay Introduction What is the effect of increasing temperature on the solubility of(a) a Salt(b) a Sugarwhen they are placed in(1) Ethanol(2) Water.This is basically asking if solubility is proportional to the temperature of the solvent. The idea is to do it in ethanol and water with a salt and a sugar. This is to test the question in two different liquids (solvents) with two different solids (solutes) to reach a more accurate answer.PredictionsSolubility is the number of grams of the solute that will dissolve in 100 g of the solvent. Some things may dissolve in water but not in other liquids and some things may dissolve in other liquids and not in water.Water is a polar solvent. Polar solvents are liquids whose molecules display a permanent dipole. A dipole has two oppositely charged poles (like a magnet). A molecule with a dipole is a molecule with a positive and a negative end. Ionic compounds are compounds that will split into two or more ions when placed in a liquid. Ions are particles that are p ositively charged (cations) or negatively charged (anions). Ionising liquids (polar liquids capable of dissolving ionic compounds) will dissolve ionic compounds well because they can pull both anions (with the positive ends of the molecules) and cations off (with the negative ends of its molecules). Salts are ionic compounds so I would expect them both to dissolve well in water.I am going to use sodium chloride (common or table salt) in my experiment.e.g.NaCl + polar liquidNa+ + Cl- (dissolved in polar liquid)NaCl + H2ONa+(aq) + Cl-(aq)Table Salt + WaterSodium + ChlorideSo when you heat a polar liquid (water) it should dissolve a greater quantity than at room temperature (22-25 degrees C). The liquid molecules have more energy to move around and break the chemical bonds between the sodium and the chloride ions in the compound. They do that by attracting an ion by the oppositely charged end of the dipole in the molecule.Because liquid molecules have more energy to break the chemical bonds between component particles in compounds, I would expect most compounds to dissolve better at high temperatures rather than low temperatures.Ethanol is an organic compound and therefore is likely to be a covalent compound and unlikely to be a polar liquid. I do not expect ethanol to dissolve ionic compounds such as sodium chloride.Most compounds should follow the general rule (a solute will dissolve better when the solvent is at a higher temperature rather than a low temperature). Sugars are not ionic compounds and therefore do not have ionic bonds. Instead they have covalent bonds. Covalent compounds may act differently to ionic compounds and therefore, the liquid molecules may need more or less energy to break the chemical bonds.EquipmentGoggles(to protect the eyes)Tripods(these were needed to support the gauzes and the beakers)Gauzes(these were used to keep the beaker steady and to spread the flame over a larger area under the beaker)Bunsen Burners(these were used for heati ng because out of the heat sources available they are the most efficient and also the easiest to use)Thermometers(they were used to measure the temperature)Beakers(to contain the solvent)Balance(to weigh out the solutes)Mat(to protect the surface of the bench)Unfortunately, due to time and other restrictions, I was not able to use ethanol in my experiments. If ethanol had been used, a water trough would have been needed because ethanol must not be allowed to heat too rapidly and because of its low boiling point (78à ¯Ã‚ ¿Ã‚ ½C). This is for safety, because ethanol can catch fire or even explode.ChemicalsH2O(Water)NaCl(Sodium chloride [Common or table salt] )C12H22O11(Sucrose [sometimes called table sugar] )MethodBecause I couldn’t use Ethanol, the question is now :What is the effect of increasing temperature on the solubility of(a) a Salt(b) a Sugarwhen they are placed in(1) Water.1.100 ml of water were placed in a beaker.2.Solid was added in 5g lots at each temperature.3.Th e solid was stirred in with a stirring rod. When all the 5g had dissolved, another 5g was added. This carried on until there was some solid in the bottom of the beaker that wouldn’t dissolve.4.The beaker was heated on a tripod over a Bunsen burner, until it reached the right temperature. When that happened, solid was added in 5g lots until there was some left that wouldn’t dissolve.If the temperature needed was lower than room temperature, the beaker had to be cooled. This was done by placing it in the freezer for a while (done at home).5.When there was solid left on the bottom, which wouldn’t dissolve, it meant the solution had become saturated (no more of the solute could dissolve). When the solution had become saturated at a particular temperature, the amount was recorded (correct to 5g) and another temperature was done. This made each result accurate to 5g.This process was repeated for both solutes (sugar and salt) at 5, 25, 45, 65, 85 à ¯Ã‚ ¿Ã‚ ½CThis expe riment was a fair test because There was a constant amount of water in each beaker. When the experiment was repeated, all the conditions were kept the same.Key factors which could influence the results were1. The amount of water in each beaker.2. The length of time each amount of solid was given to dissolve.(To save time in the next lesson, a beaker of sugar solution was left in a beaker inside a sealed bag. A week later there were organisms growing in it. They were white and filamentous. This obviously had to be thrown away.)ResultsSALTTemperature (à ¯Ã‚ ¿Ã‚ ½C)Solubility (g of solute per 100g of Solvent)Experiment 1Experiment 2Average530303025303030453030306530303085303030The first results seemed odd, so they were repeated. The second experiment produced identical results. Because it produced the same results, it is likely that they are right and that the first results were not anomalous.SUGARIt was necessary to do the experiment twice, to make sure that the results were correct and not anomalous. When that had been done, the average of the two results could be found. In this case, because both results were the same, the average came out as the same figure. Ideally, if there had been more time, it would have been better to do the experiment three times. As these results came out exactly the same, it is quite a good indicator that they are accurate.Temperature (à ¯Ã‚ ¿Ã‚ ½C)Solubility (g of solute per 100g of Solvent)Experiment 1Experiment 2Average510101025454545459595956512512512585195195195(Click on the graph to see an enlarged version of it.)(Click on the graph to see an enlarged version of it.)(Click on the graph to see an enlarged version of it.)On these graphs. The best fit line was calculated by a regression equation (y = a + bx), i.e. Best fit line = Intercept + ( Slope Temperature ). Because of this the line can only be used to predict solubility within the temperature range in the experiment. It should not be used for predictions outside this ran ge.SALTSlope :0Intercept :30SUGARSlope :2.25Intercept :-7.25ConclusionThe results show that the solubility of sugar (sucrose) did increase with temperature but the solubility of salt (sodium chloride) stayed the same at all temperatures.This simplified extract comes from page 161 in the book ‘Principles of Chemistry’:If heat is given off when a particular substance is dissolved in a solvent, then the solubility of that salt in that solvent will decrease with increasing temperature. On the other hand, if heat is absorbed when a particular substance is dissolved in a solvent, then the solubility of that salt in that solvent will increase with increasing temperature.It then goes on to say that most salts’ solubility increases with increasing temperature.SALTSodium chloride doesn’t appear to fit into either category because its solubility doesn’t decrease or increase with increasing temperature.I referred to two books (GCSE Chemistry Classbook and GCSE Chemistry) to check my results. They both confirmed that sodium chloride does keep a constant solubility with increasing temperature. But, they both showed the solubility of salt at 35g. These differed from my results of 30g. My results are probably slightly inaccurate because of two reasons :1. Salt was added in 5g lots so the results were only accurate to 5g. This may mean that my results could have in fact been 32-4g.2. I used tap water which would have sodium ions and chloride ions in. These may account for the last few grammes.The effect of increasing temperature on the solubility of a salt (Sodium Chloride [NaCl] )when placed in water (H2O) (g solute/100g solvent) is nothing. There is no change of solubility at any of the temperatures I have done. Because of this, it may mean that Sodium Chloride is very strongly ionic and can be broken down so easily by water. This would mean that the solution becomes completely saturated straight away.SUGAROn page 163 of ‘Principles of Chemistry’ it says :An ionizing solvent such as water, will not dissolve not only ionic substances but also substances of high polarity. Because sugar dissolves in water, it means that a sugar compound is a substance of high polarity.The effect of increasing temperature on the solubility of a sugar (Sucrose [C12H22O11] ) when placed in water (H2O) is a change in solubility. If the temperature is lowered the solubility gets less and if the temperature is raised the solubility rises. This is because the water molecules have more or less energy to move around and break the chemical bonds. When there is more energy, the molecules can break more of the bonds between the component particles in the compound.Improvements A water bath could have been used to heat the beakers in. This would have allowed the contents to heat less rapidly. The solid could have been added in smaller amounts (e.g. 2g). Or, the solid could have been added (in 5g lots) until the solution was saturated and t hen the rest of the salt in the last lot could be weighed. You could then take that amount away from 5g and it would give you a more accurate saturation point. Using distilled water to cut out Na+ and Cl- ions. The effect of increasing temperature on the solubility of two solids Essay Thank you for reading this Sample!

Present Participles in Spanish Known as Gerunds

Present Participles in Spanish Known as Gerunds The Spanish verb form equivalent to -ing verbs in English is known as the present participle or gerund. The gerund always ends in -ando,  iendo, or rarely -yendo. The Spanish gerunds are used much less than the -ing verbs of English, however. Conjugating Spanish Present Participles The Spanish present participle of regular verbs is formed by removing the -ar ending and replacing it with -ando, or by removing the -er or -ir ending and replacing it with -iendo. Here are examples of each of the verb types: hablar (to speak) - hablando (speaking)beber (to drink) - bebiendo (drinking)vivir (to live) - viviendo (living) The verbs that have irregular present participles almost always use the same -ando and -iendo endings, but they have changes in the stems. For example, the present participle of venir (to come) is viniendo (coming), and the present participle of decir (to say) is diciendo (saying). To prevent awkward spellings, a few verbs use a -yendo ending in the participle instead of -iendo. For example, the present participle of leer (to read) is leyendo (reading). Using Gerunds for the Progressive Tenses As a beginning Spanish student, the way you are most likely to use the present participle is with the verb estar (to be) to form what is known as the present progressive tense. Here are some examples of that usage: Estoy estudiando. (I am studying.) Est lavando la ropa. (He is washing the clothing.) Estamos comiendo el desayuno. (We are eating breakfast.)   Here is the present-tense indicative conjugation of estar combined with a sample present participle to form the present progressive tense: yo - Estoy escribiendo. - I am writing.tà º - Ests escribiendo. - You are writing.à ©l, ella, usted - Est escribiendo. - He/she/you is/is/are writing.nosotros, nosotras - Estamos escribiendo. - We are writing.vosotros, vosotras - Estis escribiendo. - You are writing.ellos, ellas, ustedes - Estn escribiendo. - They/you are writing. The same can be done with other tenses and moods. Although it isnt necessary to learn these yet if youre a beginner, here are some examples to demonstrate the concept: Estarà © escribiendo. - I will be writing.Espero que està © escribiendo. - I hope youre writing.Estaba escribiendo. - I/you/he/she was/were writing. The progressive tenses are used less in Spanish than they are in English. As a general rule, they place an emphasis on the continuing nature of the action. For example, the difference between leo and estoy leyendo is roughly the difference between I am reading and I am in the process of reading. (Leo can also mean simply I read, indicating a habitual action.) Present Participles Used Mostly With Other Verbs One of the major differences between the present participles in English and Spanish is that while the English present participle can frequently be used as an adjective or a noun, in Spanish the present participle is nearly always used in conjunction with other verbs. Here are some examples of the present participle in use: Estoy pensando en ti. (I am thinking about you.)Anda buscando el tenedor. (He is walking around looking for the fork.)Sigue estudiando los libros. (She keeps on studying the books.) Haces bien estudiando mucho. (Youre doing well by studying much.) At this stage, you do not need to analyze these sentences or understand the details of how the present participle is used. Note, however, that in all these examples the gerund is used to indicate some form of continuing action, and that it can be translated using an -ing verb (although it doesnt have to be). Cases where you wouldnt use the Spanish participle to translate an -ing verb include instances where the English present participle is used as a noun or adjective. Note these examples: Ver es creer. (Seeing is believing.)Tiene un tigre que come hombres. (She has a man-eating tiger.)Hablar espaà ±ol es divertido. (Speaking Spanish is fun.)Me gusta comer. (I like eating.)Comprà © los zapatos de correr. (I bought the running shoes.) Also note that while in English we can use the present progressive tense to refer to a future event (as in We are leaving tomorrow), that cant be done in Spanish. You must use either the simple present tense (salimos maà ±ana) or a future tense (saldremos maà ±ana or vamos a salir maà ±ana).

Idioms for Fabric and Other Materials

Idioms for Fabric and Other Materials Idioms for Fabric and Other Materials Idioms for Fabric and Other Materials By Mark Nichol Words for various materials used in clothing have been applied to various descriptive terms and idiomatic expressions, including those described below. Cotton-picking is a euphemism to express anger or frustration. To cotton to something is to take a liking to it or to come to an understanding of it (the phrasing can also be â€Å"cotton on to†), and to cotton up to someone is to flatter. Meanwhile, to be in high or tall cotton is to be successful (from the notion of a cotton planter walking among large plants). Dyed-in-the-wool is an adjective meaning â€Å"set in one’s ways,† from the practice of dying wool fibers before they are spun into thread so that the dye is more durable. To pull the wool over someone’s eyes (a reference to a wig made of wool) is to deceive them, to wrap them up in cotton wool is to be overprotective (with the connotation of swaddling someone as if they were a baby), and to live in cotton wool is to live a protected life. To woolgather, meanwhile, is to daydream; the idiom stems from the seemingly aimless act of collecting bits of wool on bushes and fences. â€Å"All wool and a yard wide† and â€Å"all wool and no shoddy† both denote an honorable person or something of high quality. Various other expressions including wool, including â€Å"all cry and no wool† â€Å"great cry and little wool,† and â€Å"more cry than wool,† allude to much attention given to something of little significance. â€Å"Go hell for leather† or â€Å"go hell-bent for leather† means â€Å"act quickly† or â€Å"act recklessly.† (The leather in question originally referred to a saddle, with the notion of riding a horse quickly or recklessly.) â€Å"Tough as (shoe) leather† refers figuratively to physical fortitude or literally to something resembling leather, as a cut of meat. Leathery may describe something akin to leather in appearance or texture, as to skin roughened by exposure to the elements, and someone who is leather lunged has a very loud or strong voice, while the phrase â€Å"as ever trod shoe leather† is a more colorful way of saying â€Å"as ever lived† or â€Å"as ever walked the earth† following a compliment (or denigrating remark) in order to intensify it. Lacy describes something resembling lace, such as a dew-drenched spider web or a delicate coating. To lace is not only to thread or trim but also to add a color, flavor, or other quality to something or otherwise enhance it. Silky describes fluid or smooth movement or texture, and â€Å"smooth as silk† describes something or someone delicate in demeanor or texture. The expression â€Å"You can’t make a silk purse out of a sow’s ear† means that something refined cannot be produced from rough materials, while â€Å"silk-stocking district† connotes an affluent neighborhood, from the fact that at one time, only the wealthy could afford such items. To hit the silk, meanwhile, is to parachute from an airplane (an allusion to the material used for the parachute). Satiny also suggests smoothness. Meanwhile, the smooth, plush texture of velvet, which is made of one of several fabrics, is suggested with the adjective velvety. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:100 Idioms About NumbersGrammar Quiz #21: Restrictive and Nonrestrictive ClausesSit vs. Set

ART 101 MOD 3 SLP Essay Example | Topics and Well Written Essays - 500 words

ART 101 MOD 3 SLP - Essay Example Abstract method can be described as a matrix. Some identifiable common characteristics include: Keith Garrow, born in England in 1962 is a modern-day abstract artist. He graduated in Fine Art in Nottingham in 1987. His work primarily is heavily influenced by American Abstract Expressionists like Jackson Pollock gives equivalent importance to both the finished work itself as the expressive, creative process behind it. Despite the ambiguity synonymous to all abstract work, his composition stands out for me since the abstract forms can be clearly seen in the final work and evokes different reactions and meanings to different people. The abstract forms revolve between abstraction and figuration, providing to the observer a launch pad for their imagination to tap into deeply buried personal past events as well as emotional resonance. This piece immediately captured my attention. In the painting, I perceive two persons, a pool and a snake. Viewing the painting horizontally from left to right and imposing some sense of geography in the same order, you can see the snake with its fangs widely stretched Spitting blue-like poison. Slightly above and below the pool is a boy. The painting draws to mind events of the unfortunate pool incident that cost the life of my beloved childhood friend, John. Ten years ago, on a sunny Sunday afternoon, while swimming, as was our tradition, John bizarrely started oozing blood from his nose. The pathologist was later to affirm that he died of an acute heart attack caused by rupture of the heart’s wall. I remember vividly how I had vowed not to lose the lap race and was so consumed with this, as not to notice when john almost 3/4 pool length ahead of me was struggling. The red anvil like object almost intuitively takes the form of my selfishness, and how it lies above the head of the boy pain-strikingly evidence of my guilt for losing him. Can you spot me, the white girl doing a stroke? I have

Major Health and lifestyle Issues Essay Example | Topics and Well Written Essays - 2500 words

Major Health and lifestyle Issues - Essay Example The connection is that the kind of lifestyle that a person exhibits predisposes him or her to a health issue. These issues include the cancers, obesity and cardiac conditions. They are closely related to lifestyles and behaviours such as smoking, diet and nutritional changes and overweight, and alcohol and drugs abuse. This paper will deal with some of these health and lifestyle issues in depth. Cancer is a serious and potentially fatal condition that affects the body cells. The disease is as a result of a combination of hereditary and environmental factors that result to gene mutation (Gray 2005). When cell growth regulatory genes are mutated, they fail to regulate cell growth resulting in an aberrant cell behaviour, uncontrolled expansion of cell masses that destroy the cell surrounding by causing excess pressure on organs and tissues. This affects the functions of the organs. In extensive case, the aberrant cells are disseminated in other parts of the body causing the spread of the cancer, a phenomenon called metastasis (UK 2014). When the cancer metastasis to vital organs, it spreads faster, and the prognosis becomes poor. The environmental factors that result to cancer includes exposure to carcinogens, which are present in some foods, water and air. Tobacco and diet have been found to be the causes of up to 30% of new cancer cases in the world. This means that much o f the cancer is preventable. According to WHO, cancer is among the leading causes of mortality in the world. In 2012, the disease caused an approximate of 8.2 million deaths. There are many kinds of cancers, named according to the affected organ (Naidoo &Wills 2010). Lung, liver, gastric, colorectal, and breast cancers are the most common and the main causes of the cancer-related deaths in that order (DeVita, Hellman, & Rosenberg 2005, p.  26). It is estimated that one-thirds of the cancer deaths are related to behavioural and lifestyle changes

Mba Finance Sop Essay Example for Free

Mba Finance Sop Essay It often happens that the very best of our competencies, strengths and creativities are brought to action when we willingly take on challenges. Right from my childhood, my parents taught me that whenever we face obstacles towards achieving a goal, there only two clear choices (1) to back out of goal-plans and stay in the comfort zone of being â€Å"reasonable† or (2) to take it on as a challenge, solve it and seize the opportunity to be in charge of destiny. I have always chosen the later. As a teenager, I would read through the profiles of business leaders – successful entrepreneurs and top managers in leading corporations. It became increasingly clear that a strong majority of them started early in their business careers and with a marked degree of focus. Realizing my acumen for finance as a subject area, I therefore decided to â€Å"get my feet wet† soon after pursing my Bachelor of Commerce from the University of Mumbai (Bombay). Extensive efforts and networking lead me towards a golden opportunity with ABC, the Indian arm of globally reputed Investment Bank. I joined the ABC team as a Junior Analyst. The exciting role involved reporting to senior managers and working in the Capital Markets industry and developing competencies in cutting edge Financial Products and services. At ABC, I realized that it does take a trained eye to read through different trades and analyze the logic and complexities behind them. The company turned out to be a world in itself! In the first three months (and as junior analyst), I learnt about the life cycle of a trade, the common terminologies used while trading and complexities involved in a trade, the final settlement processes and the nuances of reporting such details to senior management and clientele. I was then handed over the opportunity to handle such complex activities independently. At the company, Professional Trainers and guest lecturers have often been invited to train and develop personnel on various specialized knowledge areas. I thus had the opportunity to learn hands-on and in detail about Capital Markets, Futures and Options, Equity and Equity Derivatives, Foreign Exchange (Options, Spots and Forwards), Advanced Excel and many more knowledge and skill areas of finance. Within six months of taking my taking charge, a record collection of Commissions of over US$300 Mn. (having no outstanding commissions more than 90 days) was achieved. I received appreciations from senior management, clients and counterparts for 100% accuracy in reporting. Within a year, I was promoted as Analyst and  entrusted leading a team of 6 Junior Analysts. I was transitioned to the Foreign Exchange (FX) Settlements Team and developed competencies as a subject matter expert for the company’s operations with DEF. In August 2009, I received a quarterly award for outstanding performance. Having proven my mettle in handling high volumes of trading transactions, instituting process and ensuring efficient execution, I was entrusted with a special project – spearheading the company’s strategic initiative of direct membership arrangement with ABC. We had, so far, been a â€Å"Third Party Member† the world leader in Foreign Exchange settlements. To ensure this prestigious alliance, I located more than 100 prospects (â€Å"counterparties†) who could gain by conducting transactions with our company. I pitched our services extensively bringing home the fact that we had emerged to world class standards in credibility, liquidity and credit line in the industry. The project’s fruition resulted in revenue savings in excess of GBP 9 Mn to the company. Having achieved this goal, I took the lead in development and execution of all sub-process of Foreign Exchange – thus ensuring superior service levels to clientele. With nearly 4 years of success in investment banking, my post-MBA career goal is to grow to the position of a Senior Associate in the Capital Markets Prime Services division of a global Investment Bank. Such an experience will broaden my perspective to face challenges in the global financial services industry and bring in unlimited opportunities to innovate and add value. My long-term aspiration is to establish and operate a financial services firm that focuses on Investment management for Ultra High-Net-Worth Individuals and Enterprises and provide financial solutions to Governments, Corporations and Institutional clients. The firm will be focused on the leading edge in mixing asset classes to maximize returns while minimizing risk. The second phase plan includes setting up of a private equity firm that will help other entrepreneurs like me achieve their own dreams; this will provide me with utmost satisfaction. A Global M.B.A program From ABC university – School of business is crucial towards achieving my career goals at this stage in my career. The School’s approach of cultivating intuition through case studies in finance, strategy and other application areas will help me strengthen my fundamentals and devel  op well-trained managerial and entrepreneurial instincts. I stand to gain immensely through participation in challenging industry/consulting  assignments and thus widen my understanding to a global scale. The other area of importance to my goals is leadership development. In a people-driven financial services enterprise, the greatest asset is people – their knowledge, enthusiasm, loyalty and cohesion with organizational goals. In addition to specialist courses/training in leadership development, ABC University provides the platform to interact with globally renowned faculty and a diverse student community and develop interpersonal skills and comfort on a global scale. It also opens up vistas for networking extensively with the vast alumni network and learning through seminars from global business leaders. ABC University is thus my most preferred destination pursing an M.B.A program.

Encryption - How Sensitive Information Is Protected on the Internet :: Exploratory Essays Research Papers

Encryption - How Sensitive Information Is Protected on the Internet Have you ever visited a web site and seen something that you wanted to purchase? Were you apprehensive about making that purchase, because you were unsure of who would see your personal information? Well, for an e-business to be successful, the leaders of that business must take special security measures to protect their customer’s sensitive information. The most reliable method to protect sensitive information that is transmitted via the web, is encryption. Encryption is the coding and scrambling of messages to prevent any unauthorized access to data that is being transmitted. Applying a secret numerical code called an encryption key encrypts a message. This allows the message to be sent as a scrambled set of characters. If the message is to be unscrambled, it must be decrypted with a matching key. These keys consist of groups of letters, numbers, and symbols. If a website is secured by encryption, you will see a small lock on the lower right hand side of your screen on the status bar. There are two basic standards of encryption. They are, Secure Sockets Layer (SSL) and Secure Hypertext Transport Protocol (S-HTTP). Both of these allow the client and the server computers to manage encryption and decryption as they communicate with each other during a secure Internet session. Public key is a widely used type of encryption. However, there are several different types. This type of encryption uses two different keys. One key is private while the other key is public. First, a private and public key must be created. The private key, of course, is kept secret. The public key is kept in a directory. The sender sends a message with the receiver’s public key, and the receiver uses the private key to decrypt it. Another type of internet security device is called a digital signature. This is a digital code attached to a message that is electronically transmitted and used to identify the origins and contents of that message. The digital signature is then used by the receiver to verify that the message was not tampered with after being sent. A digital signature is similar to a real signature, in that it is a way to be sure that the person sending the message is indeed that person.

Napster Case Study

Napster & MP3: Redefining The Music Industry Introduction Napster was the first, very innovative music technology application that allowed users to download MP3 from the internet and other peers for free, or at a cost. Napster strongly adapted the word sharing and put it their own terms to avoid any copyright infringement but it ended badly on their part. This disruptive technology was leading the market and had over 60 million users by 2001. Although very similar technologies were soon after developed, Napster was still on top and lead the market.Many users knew exactly what they wanted but getting it seemed to be the difficult part once Napster and the RIAA went into a legal battle. More commonly, the industry has been shaped from Napster and the base product that has been derived. Napster may have been a failure to the industry but it shaped the industry for the future from 2001 until present and for years to come. 1. What is Napster’s business model? Being as though Napste r was the first to market with their music search engine for MP3 files, they successfully managed to set up an online community where users could download these files.Napster had its market segments and was targeting the college and high school demographic, as described in the case study. The main objective was to give users the opportunity to listen to the songs before they wanted to go ahead and purchase them. During the dot. com boom, when Napster was created, it seemed as though the developers only wanted to create the program to attract a client base to increase the value of the company mainly to sell it off to a larger, more valuable company. Once the main database of Napster was created, they started off by seemingly trying to create a membership based business model.They had a free membership to start as a trial run, basic membership for relatively inexpensive that would cost between $2. 95 and $4. 95 per month. This basic membership would have a limit on file transfers. The y also had a premium membership that would cost between $5. 95 and $9. 95 with an unlimited amount of file transfers. Most of these file transfers came from peer-to-peer which was part of the interesting aspect of Napster. Users could upload files from their computer to their Napster desktop and another user could download straight from their computer.Certain users had a better rating than others and so forth. It seems as though their business model was working until the music industry became aware of what was really going on. 2. How have Napster and MP3 changed the music industry? Napster and MP3 were the start to the online music industry databases during the dot. com boom. This was the beginning of the greatest innovations yet to come. Not only did this lead to what we now use as iTunes but it went through multiple transformations with different music download programs and revamped the way artists were selling their music.CDs were most common before Napster and now, the percentag e of CDs compared to online purchases are completely reversed. Many people don’t even own CD players unless they are on their computers and iPod or iPhones are the new use of music play. Without Napster, none of this would even be possible because the whole concept of having the MP3 on a database where you can see each song and download right from the Internet. Now, you have to purchase each song or album and the artists get credit for their work.Back when Napster was the source with MP3, there were possible ways around the memberships and for a very light fee, you could get music for almost nothing where the artists were not getting the compensation that they deserved and worked for. The music industry is completed revamped since Napster and thanks to Napster and MP3, we now have the convenience to purchase a song or album right at the touch of our fingertips or click of a button as opposed to going to a store and buying a CD. 3. Who are the winners and the losers in the ind ustry transformation?Explain why in detail. Within the industry transformation, there are many different aspects to be considered when discussing the winners and the losers. In terms of the artists and musicians, I believe that although they started out as losers, in the end, they ended up winning because for already discovered, well-known singers, they are getting the royalties they are owed and for new, up and coming artists, they are getting their name out there in a much less expensive way than before and still making some sort of money to support their dream.The agents and label companies will become winners as well through the transformations. The larger companies will most likely lose some strength and then gain back once they begin to find new artists and those artists begin to take off. The risk/reward of the digital market here will yield much more reward and their financial strength from the start will help them be a winner here. I feel the biggest loser in throughout the entire industry transformation is the packaging and CD production industry. Because CDs are no longer at an all time high, they will no longer be needed.There is very little need for this and it has almost become a niche market, barely used for music anymore, unless someone is burning their own music onto a CD. Albums being created and sold solely onto a CD has decreased substantially and within the next few years could become something in the past. This is the biggest loser by far through the music industry transformation. Although customers might think they are losing because now they have to pay for songs, they are winners because the quality of the music is better as well as the people creating.The level of effort matters to the customers when creating their next masterpiece of an album and if they weren’t getting the compensation they feel they deserve, it would be hard to justify a very complete, well written album. Customers are winners during the industry transformat ion. As for the biggest winner, I believe digital retail has won in this category. Apple and Microsoft have both done an amazing job with allowing iTunes to properly run on both of their software where it is so extremely easy to access any song, album, artists, video, TV show, movie, you name that a person could possible think of.To have a song on there takes a very small amount of work for Apple and it is one of the most genius programs to every be invented by one of the most powerful companies we will ever come across. At this time, if you were to watch a TV reality singing show, for example, X-factor, and you see a live performance you really enjoy, you can literally go on iTunes the very next day and purchase that specific person singing that very song. The digital retail market is only growing and technology has done something so amazing by growing the concept of Napster into something that can yield such amazing results.This is by far the biggest winner of the music industry t ransformation. 4. From the perspective of the stakeholder who stands to lose, is there anything you can do to change this? From the perspective of the stakeholders in Napster, it seems that they would all end up losing and there really is not much to be done to change this. Even though the concept of Napster really did drive the entire music and social media industry to a new place, it was a highly illegal application where many people lost a ton of money.Because of the money put into this application, stakeholders will end up being the losers when they lose their investment when they expected a return. 5. How will the industry change over the next 5-year period? As difficult as it is to say how the industry will change within the next 5 year period, I believe there will be many more drastic changes between now and then. Technology is rapidly growing and altering while new products are being brought into the market.I believe that iTunes will be around for some time but as they conti nue to update and make it better, faster and stronger, it will only take up more of the market share. As of right now, they have a tool called â€Å"genius† where it searches through the music you already have and suggests new music for you to buy. This tool is extremely helpful and can create thousands of new playlists and songs for a person to listen to. New artists, groups, reality TV shows, YouTube sensations and small town discoveries are being made every single day.The next pop star could be in the local coffee shop one day and on your TV screen the next. The industry is so quickly growing that it is almost impossible to keep up with technology and talent wise. 6. As viewed from the perspective of the record companies, retailers, artists, and Napster, what strategy would you pursue, and how? If I were viewing this situation from the perspective of the record companies, retailers, artists and Napster, I would pursue the strategy of Phase 2.In this day and age, many peopl e try and keep up with the technology that they are given. Napster was first to market with their idea and what they were given but many people were not happy. In Phase 2, it gives Napster the option to still let people play the music that they had already had on their original Napster, but from there forth, purchase the rest of the music and pay where the price is due. Napster was a disruptive technology that absolutely lacked refinement and had some major performance problems whether those were the slow search or the filters.However, this application was proven to be somewhat practical once it was perfected through the years. Apple used Napster’s disruptive technology and built their sustaining technology from the concept and played out the revenue aspect of Phase 2. That being said, I would stick with Phase 2 and continue to grow the industry based of of each song and price because even though many customers would initially complain, this would eventually turn into the nor m, like it has, and will drive the music industry to become a much more organized and beneficial industry.

Case Analysis

Organizations that remain stagnant In their strategy eventually become so salary to their competitors that the only differentiating characteristic between them is price; this hometown, according to Cummings and Gnawing transforms these companies into â€Å"lemmings† that blindly follow their peers without unleashing their full potential. An organization can set itself apart and create new paths for itself by changing its strategy to meet the new environment, a change Into what the authors call the Annual chimera† or PVC.In mythology, a chimera Is a multi-headed, different-faced creature with different body parts. The idea behind the chimera analogy is clear: organizations can differentiate themselves by adapting to the changing environment, hangs brought about by technology and increasing globalization. Most companies want to â€Å"differentiate themselves by developing a unique network of psychological characteristics and associations that separate them from others. Th ere is a clash between the old school management theories and the PVC: where the previous theories focused on cost reduction and efficient production, the PVC focuses on differentiation and customization. The clash emerges because the focus of these two ideas necessarily contradicts the other, as in how can you reduce cost but still customize your product? The PVC Is consistent with the resource-based model since It views organizations â€Å"In terms of their distinctive constellations of tangible and Intangible resources, the sum of whose parts create unique and often Inimitable capableness. The value chain analysis, according to the PVC, is not the preferred method of viewing strategy; instead, strategy should be a mixture of resources and value to create a hybrid organization that is both agile and also maintains its ability to produce what its customers want. 4. Dell faces Increased competition from Its rivals such as HP, Acre, Apple, and Leno and must stay agile to keep its ma rket share. All of them segment their customers effectively and then set their strategies to focus on each segment.Dell has four market segments that it has identified: home users, large enterprise customers, small/medium businesses, and the public sector. Dell's strategy is to maintain its focus on each of these segments to provide better customer service to malting loyalty. Acre group's strategy Is to acquire other competing brands and en to tailor tense Dramas to meet tenet segments needs. Acres strategy Is salary to Dell's, however Acre does not possess the knowledge that Dell has gained in-house to successfully focus its strengths into different brands for different segments.HP also segments is markets, however it started out by focusing on printing and imaging and not personal computers. HP also focuses its strategy on the services-side of computing, a segment that Dell does not compete in directly. HP seems to be focusing its PC sales on new, fancy-looking computers rather th an setting itself apart eased on its customer service or services business. Apple, on the other hand, does not segment its market in the same way that Dell, HP, and Acre segment their markets. Apple's market is a niche computing market that serves the â€Å"high-end† computer user.Dell does not need to directly compete with Apple since Apple-loyalty is based on the niche, and not based on the quality of service or quality of product like Dell's loyalty is based. Leno started out late in the game and purchased Vim's personal computer division and is the largest producer in Asia. Leno focuses, like HP, on the services-side of computing, a segment that Dell does not compete in yet. Dell also offers adjacent products like televisions and entertainment products, segments that Leno does not offer.Dell should compete with Leno only in Asia and the Middle Eastern markets in the future. Based on the previous analysis, Dell should continue to focus its strategy on its current market se gments and not venture into new territory such as services and other management tools. While Dell might consider Asia as its next frontier, there are many issues with facing Leno on its own ruff, as well as new entrants to the market as developing countries like India begin their own computer producing companies.I would recommend that Dell maintain its focus on Asia and keep its strategy limited to offering quality customer service and affordable, customizable personal computers in the U. S. 2. We must classify environments because firms can control certain aspects of it, and cannot control other aspects of it. General environment segments directly influence an industry and include segments such as political, demographic, and coloratura. Firms cannot control the general environment segments, however these segments directly influence the strategies these firms will choose.On the other hand, industry environment factors directly influence a firm and its strategic choices: the power of suppliers, threat of new entrants, and the intensity of rivalry among competitors. Successful firms gather all the necessary information on the external environment and then also gather intelligence on their competitors in the industry to properly form their strategy. Five important factors in the general environment include anemographic, technological, coloratura, global, and legal segments.The demographic segment considers that age and population of the market as well as the income of customers; technology considerations include advances in communication and product innovation; coloratura segment analysis includes workforce diversity, shifts in product characteristic preferences, and shifts in work/career preferences; the global segment considers emerging new markets and different cultural attributes; finally, the legal segment considers laws and regulations that may affect strategic decisions. Case Analysis Organizations that remain stagnant In their strategy eventually become so salary to their competitors that the only differentiating characteristic between them is price; this hometown, according to Cummings and Gnawing transforms these companies into â€Å"lemmings† that blindly follow their peers without unleashing their full potential. An organization can set itself apart and create new paths for itself by changing its strategy to meet the new environment, a change Into what the authors call the Annual chimera† or PVC.In mythology, a chimera Is a multi-headed, different-faced creature with different body parts. The idea behind the chimera analogy is clear: organizations can differentiate themselves by adapting to the changing environment, hangs brought about by technology and increasing globalization. Most companies want to â€Å"differentiate themselves by developing a unique network of psychological characteristics and associations that separate them from others. Th ere is a clash between the old school management theories and the PVC: where the previous theories focused on cost reduction and efficient production, the PVC focuses on differentiation and customization. The clash emerges because the focus of these two ideas necessarily contradicts the other, as in how can you reduce cost but still customize your product? The PVC Is consistent with the resource-based model since It views organizations â€Å"In terms of their distinctive constellations of tangible and Intangible resources, the sum of whose parts create unique and often Inimitable capableness. The value chain analysis, according to the PVC, is not the preferred method of viewing strategy; instead, strategy should be a mixture of resources and value to create a hybrid organization that is both agile and also maintains its ability to produce what its customers want. 4. Dell faces Increased competition from Its rivals such as HP, Acre, Apple, and Leno and must stay agile to keep its ma rket share. All of them segment their customers effectively and then set their strategies to focus on each segment.Dell has four market segments that it has identified: home users, large enterprise customers, small/medium businesses, and the public sector. Dell's strategy is to maintain its focus on each of these segments to provide better customer service to malting loyalty. Acre group's strategy Is to acquire other competing brands and en to tailor tense Dramas to meet tenet segments needs. Acres strategy Is salary to Dell's, however Acre does not possess the knowledge that Dell has gained in-house to successfully focus its strengths into different brands for different segments.HP also segments is markets, however it started out by focusing on printing and imaging and not personal computers. HP also focuses its strategy on the services-side of computing, a segment that Dell does not compete in directly. HP seems to be focusing its PC sales on new, fancy-looking computers rather th an setting itself apart eased on its customer service or services business. Apple, on the other hand, does not segment its market in the same way that Dell, HP, and Acre segment their markets. Apple's market is a niche computing market that serves the â€Å"high-end† computer user.Dell does not need to directly compete with Apple since Apple-loyalty is based on the niche, and not based on the quality of service or quality of product like Dell's loyalty is based. Leno started out late in the game and purchased Vim's personal computer division and is the largest producer in Asia. Leno focuses, like HP, on the services-side of computing, a segment that Dell does not compete in yet. Dell also offers adjacent products like televisions and entertainment products, segments that Leno does not offer.Dell should compete with Leno only in Asia and the Middle Eastern markets in the future. Based on the previous analysis, Dell should continue to focus its strategy on its current market se gments and not venture into new territory such as services and other management tools. While Dell might consider Asia as its next frontier, there are many issues with facing Leno on its own ruff, as well as new entrants to the market as developing countries like India begin their own computer producing companies.I would recommend that Dell maintain its focus on Asia and keep its strategy limited to offering quality customer service and affordable, customizable personal computers in the U. S. 2. We must classify environments because firms can control certain aspects of it, and cannot control other aspects of it. General environment segments directly influence an industry and include segments such as political, demographic, and coloratura. Firms cannot control the general environment segments, however these segments directly influence the strategies these firms will choose.On the other hand, industry environment factors directly influence a firm and its strategic choices: the power of suppliers, threat of new entrants, and the intensity of rivalry among competitors. Successful firms gather all the necessary information on the external environment and then also gather intelligence on their competitors in the industry to properly form their strategy. Five important factors in the general environment include anemographic, technological, coloratura, global, and legal segments.The demographic segment considers that age and population of the market as well as the income of customers; technology considerations include advances in communication and product innovation; coloratura segment analysis includes workforce diversity, shifts in product characteristic preferences, and shifts in work/career preferences; the global segment considers emerging new markets and different cultural attributes; finally, the legal segment considers laws and regulations that may affect strategic decisions. Case Analysis The Effects of Advertising CONSUMER BEHAVIOR COURSE – Brief overview The schedule will be available in September Dr. Anne-Laure Sellier Tisch 8-11 Phone: (212) 998-0553 Fax: (212) 995-4855 [email  protected] nyu. edu Office Hours: flexible, call for appointment Teaching assistant: TBA Optional Readings: I highly recommend you go through the readings below. However, please note we will never refer to the Solomon book in class. I will merely indicate what chapters are relevant for each class, and you can use the book as a tool to better grasp some of the concepts we will discuss in class. . Solomon (2008). Consumer Behavior: Buying, Having and Being (8th ed). Upper Saddle River, New Jersey. 2. Additional journal articles, exercises, and recent news from the popular business press will be provided throughout the semester. The journal articles will provide you with a deeper insight into selected topics and methods of consumer behavior research. The business news articles, cases, and exercises will give you the opportunity to apply the conceptual framework to current real-world marketing problems.The readings and assignments will be handed out in class and/or posted on the Blackboard. 3. Most cases assigned for the class are in the course pack, and some will be posted on Blackboard, as we will enjoy freshly baked cases from the London Business School and the industry. Overview: Consumer behavior is one of the most interesting and important aspects of marketing management. Virtually all decisions involved in developing an effective marketing mix for a product or service rely on thorough knowledge of the consumers who comprise the target market.Understanding the behavior of the consumer can help marketers anticipate reactions to changes in the marketing mix, or determine whether new products are likely to be adopted. Consumer behavior is also closely related to marketing research. A practical understanding of the consumer can aid in the selection of an approp riate research methodology, question design and selection, as well as in interpreting consumer responses to such questions. In this course we will directly examine the available theory and research concerning the behavior of the consumer in order to understand its most basic principles.The majority of the course will focus on the consumer as an information processor of one sort or another. We will examine the motivational and perceptual factors upon which buyer behavior is built, as well as look at more complex processes such as persuasion, attitude judgment, and decision-making. In practical terms, we will address the following questions: What kinds of marketing stimuli do consumers notice? How can we get them to notice our marketing messages? What motivates consumers? What do consumers value?What elements can we include in our marketing mix to motivate consumers to learn more about our product or to buy it? What kinds of information are consumers good at remembering? How can we ai d consumer memory for our brand name and product features? What makes consumers evaluate products as good or bad, and how can we persuade them that our product is good? How can we get consumers to choose our product over competitors? What features do consumers care about, and how does this influence their decision? What are the main things that determine whether consumers are satisfied with a product or not?The goals of this class are: †¢ to acquire a framework for analyzing consumer behavior problems †¢ to learn how consumer behavior can be affected by different marketing strategies †¢ to show how behavioral evidence can be used to evaluate alternative marketing strategies †¢ to learn about and use consumer behavior theories in marketing and social psychology The course is structured as followed: we will discuss a case; it will be followed by a lecture related to the case. Note that we discuss the case for 1h30 / 2 hrs, so you are expected to be thoroughly prepa red for class discussion.Course prerequisites: a solid understanding of your Core Marketing course Course Grades: Class participation Written assignments (2) Final exam 20% 40% 40% N. B. on class participation: Attending all sessions is obviously crucial. It will also give you the opportunity to actively participate in class discussions and obtain a high class participation grade. Note, however, that your mere presence is not sufficient to earn points for class participation. What matters is the quantity and, especially, the quality of your contributions to class discussions.Assignments Assignments are due at the beginning of the relevant class. They are to be prepared in groups of 4 or 5 students. Students are expected to choose who they want to work with. All groups should be formed before the third week of class. Length: 3 pages (single spaced), plus any appendices, graphs, etc. The assignments involve a case analysis. Groups will write a brief paper examining the buyer behavior issues involved in two case readings assigned for the class, and describe the implications these principles have for the strategy they propose in the case.Each case will have associated questions with it that will help you structure your answer. Each assignment is due at the beginning of the class where the case will be discussed. Final exam The final exam will be a three-hour case-study, closed book, involving questions related to consumer behavior. It will take place during the last week of the course. We will finalize the exam date during our first class. Please make sure that you will not have any other work / interview-related commitment that day.Course Website This website has many useful things on it, including continuously updated information on assignments, readings, course schedule, etc. Also, we will use it as a platform to discuss consumer behavior issues covered in the press during the semester. Please check Blackboard regularly. Class Notes I will hand out hard copies of the slides after the case discussion in every session. In addition, the PowerPoint slides for each class will be available for downloading from the website as of right after class. Note, however, that these slides only present an outline of the class discussion.You will need to take notes to fully capture the material discussed in class. Additional Literature You can find additional relevant literature (e. g. , for your team project) using the Bobst Business Databases ( http://www. nyu. edu/library/bobst/database/d_bus. htm ), as well as links on the class website. Class Policy †¢ Be prepared: Make sure that you have read the readings assigned for each class. This will help you to better understand the material discussed in class and to actively participate in class discussions.Attend regularly: Regular attendance will provide you with more opportunities to contribute to class and thus increase your participation grade. Please note that you are responsible for knowing any ch anges or assignments announced in class. Arrive on time: Late-comers are very disturbing. Systematic tardiness will have a negative impact on your participation grade. Respect assignment deadlines: Late assignments will not be accepted without a prior agreement. Be honest: Cheating and plagiarism will result in a grade of â€Å"F† for the assignment/test for all parties involved. †¢ †¢ †¢ †¢ Case Analysis Organizations that remain stagnant In their strategy eventually become so salary to their competitors that the only differentiating characteristic between them is price; this hometown, according to Cummings and Gnawing transforms these companies into â€Å"lemmings† that blindly follow their peers without unleashing their full potential. An organization can set itself apart and create new paths for itself by changing its strategy to meet the new environment, a change Into what the authors call the Annual chimera† or PVC.In mythology, a chimera Is a multi-headed, different-faced creature with different body parts. The idea behind the chimera analogy is clear: organizations can differentiate themselves by adapting to the changing environment, hangs brought about by technology and increasing globalization. Most companies want to â€Å"differentiate themselves by developing a unique network of psychological characteristics and associations that separate them from others. Th ere is a clash between the old school management theories and the PVC: where the previous theories focused on cost reduction and efficient production, the PVC focuses on differentiation and customization. The clash emerges because the focus of these two ideas necessarily contradicts the other, as in how can you reduce cost but still customize your product? The PVC Is consistent with the resource-based model since It views organizations â€Å"In terms of their distinctive constellations of tangible and Intangible resources, the sum of whose parts create unique and often Inimitable capableness. The value chain analysis, according to the PVC, is not the preferred method of viewing strategy; instead, strategy should be a mixture of resources and value to create a hybrid organization that is both agile and also maintains its ability to produce what its customers want. 4. Dell faces Increased competition from Its rivals such as HP, Acre, Apple, and Leno and must stay agile to keep its ma rket share. All of them segment their customers effectively and then set their strategies to focus on each segment.Dell has four market segments that it has identified: home users, large enterprise customers, small/medium businesses, and the public sector. Dell's strategy is to maintain its focus on each of these segments to provide better customer service to malting loyalty. Acre group's strategy Is to acquire other competing brands and en to tailor tense Dramas to meet tenet segments needs. Acres strategy Is salary to Dell's, however Acre does not possess the knowledge that Dell has gained in-house to successfully focus its strengths into different brands for different segments.HP also segments is markets, however it started out by focusing on printing and imaging and not personal computers. HP also focuses its strategy on the services-side of computing, a segment that Dell does not compete in directly. HP seems to be focusing its PC sales on new, fancy-looking computers rather th an setting itself apart eased on its customer service or services business. Apple, on the other hand, does not segment its market in the same way that Dell, HP, and Acre segment their markets. Apple's market is a niche computing market that serves the â€Å"high-end† computer user.Dell does not need to directly compete with Apple since Apple-loyalty is based on the niche, and not based on the quality of service or quality of product like Dell's loyalty is based. Leno started out late in the game and purchased Vim's personal computer division and is the largest producer in Asia. Leno focuses, like HP, on the services-side of computing, a segment that Dell does not compete in yet. Dell also offers adjacent products like televisions and entertainment products, segments that Leno does not offer.Dell should compete with Leno only in Asia and the Middle Eastern markets in the future. Based on the previous analysis, Dell should continue to focus its strategy on its current market se gments and not venture into new territory such as services and other management tools. While Dell might consider Asia as its next frontier, there are many issues with facing Leno on its own ruff, as well as new entrants to the market as developing countries like India begin their own computer producing companies.I would recommend that Dell maintain its focus on Asia and keep its strategy limited to offering quality customer service and affordable, customizable personal computers in the U. S. 2. We must classify environments because firms can control certain aspects of it, and cannot control other aspects of it. General environment segments directly influence an industry and include segments such as political, demographic, and coloratura. Firms cannot control the general environment segments, however these segments directly influence the strategies these firms will choose.On the other hand, industry environment factors directly influence a firm and its strategic choices: the power of suppliers, threat of new entrants, and the intensity of rivalry among competitors. Successful firms gather all the necessary information on the external environment and then also gather intelligence on their competitors in the industry to properly form their strategy. Five important factors in the general environment include anemographic, technological, coloratura, global, and legal segments.The demographic segment considers that age and population of the market as well as the income of customers; technology considerations include advances in communication and product innovation; coloratura segment analysis includes workforce diversity, shifts in product characteristic preferences, and shifts in work/career preferences; the global segment considers emerging new markets and different cultural attributes; finally, the legal segment considers laws and regulations that may affect strategic decisions. Case Analysis The Effects of Advertising CONSUMER BEHAVIOR COURSE – Brief overview The schedule will be available in September Dr. Anne-Laure Sellier Tisch 8-11 Phone: (212) 998-0553 Fax: (212) 995-4855 [email  protected] nyu. edu Office Hours: flexible, call for appointment Teaching assistant: TBA Optional Readings: I highly recommend you go through the readings below. However, please note we will never refer to the Solomon book in class. I will merely indicate what chapters are relevant for each class, and you can use the book as a tool to better grasp some of the concepts we will discuss in class. . Solomon (2008). Consumer Behavior: Buying, Having and Being (8th ed). Upper Saddle River, New Jersey. 2. Additional journal articles, exercises, and recent news from the popular business press will be provided throughout the semester. The journal articles will provide you with a deeper insight into selected topics and methods of consumer behavior research. The business news articles, cases, and exercises will give you the opportunity to apply the conceptual framework to current real-world marketing problems.The readings and assignments will be handed out in class and/or posted on the Blackboard. 3. Most cases assigned for the class are in the course pack, and some will be posted on Blackboard, as we will enjoy freshly baked cases from the London Business School and the industry. Overview: Consumer behavior is one of the most interesting and important aspects of marketing management. Virtually all decisions involved in developing an effective marketing mix for a product or service rely on thorough knowledge of the consumers who comprise the target market.Understanding the behavior of the consumer can help marketers anticipate reactions to changes in the marketing mix, or determine whether new products are likely to be adopted. Consumer behavior is also closely related to marketing research. A practical understanding of the consumer can aid in the selection of an approp riate research methodology, question design and selection, as well as in interpreting consumer responses to such questions. In this course we will directly examine the available theory and research concerning the behavior of the consumer in order to understand its most basic principles.The majority of the course will focus on the consumer as an information processor of one sort or another. We will examine the motivational and perceptual factors upon which buyer behavior is built, as well as look at more complex processes such as persuasion, attitude judgment, and decision-making. In practical terms, we will address the following questions: What kinds of marketing stimuli do consumers notice? How can we get them to notice our marketing messages? What motivates consumers? What do consumers value?What elements can we include in our marketing mix to motivate consumers to learn more about our product or to buy it? What kinds of information are consumers good at remembering? How can we ai d consumer memory for our brand name and product features? What makes consumers evaluate products as good or bad, and how can we persuade them that our product is good? How can we get consumers to choose our product over competitors? What features do consumers care about, and how does this influence their decision? What are the main things that determine whether consumers are satisfied with a product or not?The goals of this class are: †¢ to acquire a framework for analyzing consumer behavior problems †¢ to learn how consumer behavior can be affected by different marketing strategies †¢ to show how behavioral evidence can be used to evaluate alternative marketing strategies †¢ to learn about and use consumer behavior theories in marketing and social psychology The course is structured as followed: we will discuss a case; it will be followed by a lecture related to the case. Note that we discuss the case for 1h30 / 2 hrs, so you are expected to be thoroughly prepa red for class discussion.Course prerequisites: a solid understanding of your Core Marketing course Course Grades: Class participation Written assignments (2) Final exam 20% 40% 40% N. B. on class participation: Attending all sessions is obviously crucial. It will also give you the opportunity to actively participate in class discussions and obtain a high class participation grade. Note, however, that your mere presence is not sufficient to earn points for class participation. What matters is the quantity and, especially, the quality of your contributions to class discussions.Assignments Assignments are due at the beginning of the relevant class. They are to be prepared in groups of 4 or 5 students. Students are expected to choose who they want to work with. All groups should be formed before the third week of class. Length: 3 pages (single spaced), plus any appendices, graphs, etc. The assignments involve a case analysis. Groups will write a brief paper examining the buyer behavior issues involved in two case readings assigned for the class, and describe the implications these principles have for the strategy they propose in the case.Each case will have associated questions with it that will help you structure your answer. Each assignment is due at the beginning of the class where the case will be discussed. Final exam The final exam will be a three-hour case-study, closed book, involving questions related to consumer behavior. It will take place during the last week of the course. We will finalize the exam date during our first class. Please make sure that you will not have any other work / interview-related commitment that day.Course Website This website has many useful things on it, including continuously updated information on assignments, readings, course schedule, etc. Also, we will use it as a platform to discuss consumer behavior issues covered in the press during the semester. Please check Blackboard regularly. Class Notes I will hand out hard copies of the slides after the case discussion in every session. In addition, the PowerPoint slides for each class will be available for downloading from the website as of right after class. Note, however, that these slides only present an outline of the class discussion.You will need to take notes to fully capture the material discussed in class. Additional Literature You can find additional relevant literature (e. g. , for your team project) using the Bobst Business Databases ( http://www. nyu. edu/library/bobst/database/d_bus. htm ), as well as links on the class website. Class Policy †¢ Be prepared: Make sure that you have read the readings assigned for each class. This will help you to better understand the material discussed in class and to actively participate in class discussions.Attend regularly: Regular attendance will provide you with more opportunities to contribute to class and thus increase your participation grade. Please note that you are responsible for knowing any ch anges or assignments announced in class. Arrive on time: Late-comers are very disturbing. Systematic tardiness will have a negative impact on your participation grade. Respect assignment deadlines: Late assignments will not be accepted without a prior agreement. Be honest: Cheating and plagiarism will result in a grade of â€Å"F† for the assignment/test for all parties involved. †¢ †¢ †¢ †¢

Fast Food in the United States Essays

Fast Food in the United States Essays Fast Food in the United States Essay Fast Food in the United States Essay Fast Food in the United States Food prepared quickly for consumers is how we define fast food. Fast food restaurants main purpose is to provide food in a short amount of time for the customers. They are inexpensive, quick, and convenient. The first or the earliest fast food restaurant that had started this fast food chain is the infamous McDonalds. The first McDonalds was not how the current one is like now. It was actually a restaurant that served barbeques foods in the sass. The brothers, Dick and Maurice McDonald were the first ones to come up with the idea of eating quickly. : Therefore, they developed the idea of preparing food in a speed like way and so they changed their menus and started with hamburgers, French fries, and milkshakes. The business was successful and the brothers decided to expand their company and therefore opened their restaurants in different locations (Cannel, 2007). Although fast food is inexpensive and convenient, consuming too much of it can impact the human health and environment. McDonalds is the most popular fast food chain. Currently, every McDonald is open in every state in the U. S. Not to mention internationally too. We see McDonalds everywhere even if we go on a road-trip there will be McDonalds in the middle of nowhere. McDonalds is located in every local area for convenience. Since it is very convenient, many American consumers would drop by because it is quick and easy. Fast food chain expanded very quickly because it became high in demand because of the convenience (USDA). Thus, more and more people with busy lives start to rely on them because they are fast and ready to go. According to CBS news, in the year of 2009 Americans spend over $110 billion on fast food more than theyll spend on movies, books, magazines, etc. Very day about one quarter of the U. S. Population eats fast food. This shows that many Americans have become highly obsessed with fast foods. Since this article was published in 2009, then in 2012 Americans most likely would spend more. The price of each meal attracts consumers, making them believe that having more amount of food for that price is a great deal. Those who are in financial crisis rely on these fast food chains to survive. That is why fast food businesses like McDonalds are very successful. Their advertisement also targets children by including toy figures in the meal, which entices them to consume the eels. Im sure that many children in the U. S. Has eaten McDonalds, even I used to love eating them when I was a kid. I loved to collect the toys from happy meals, and in order to collect them I had to consume their meals. Since McDonalds attracts many children, nowadays children are having the issue of obesity. Even though McDonalds and other food chains are very convenient and inexpensive, however it can lead to other problems such as our health. Money is important in life and without money surviving in this society would be difficult, however health should be the priority in life. I believe that being healthy profits so that we can live an easier life. If something were to happen, then we would have to spend an enormous amount of money to recover our health. Therefore, staying healthy can help conserve money. Consuming fast foods frequently can affect the health of the individual. According to the National Institutes of Health, adolescents who often eat at fast-food restaurants tend to gain additional weight and have a higher chance of increasing insulin resistance. If they continue to frequent at these fast food chains then there could be a high risk of attaining type 2 diabetes. Diabetes can also be the cause of heart disease (NIH). The reason why people can gain weight so easily through frequent fast food consumption is because of the calories intake. They consume more calories than they usually need per day, and whatever that is left over, the extra becomes fat especially foods that have trans fat in them. According to Centers for Disease Control and Prevention (CDC), the U. S. Population that consumes fast foods which contains sodium exceeds the amount the body needs. Excessive sodium consumption increases blood pressure, which is a high possibility in getting heart diseases and strokes. CDC stated, 51% and 27% of sodium consumed came from foods obtained at fast food/pizza restaurants. People need to value their eating habits, the alternative from fast food chains to home made foods can make a great difference in life. The infamous McDonal ds food productions are similar to all of the other fast food restaurants. According to food safety magazine, McDonalds purchase their ingredients from different suppliers. They work with not Just hundreds but thousands of suppliers so that the foods would be stocked up. The meat, bread, vegetables, and packaging all have their own factories (Food Safety Magazine, 2006). Each one of them produce that certain product and McDonalds purchases it from them and puts all the ingredients together then serve it to the customers. McDonalds food production process is not simple, for example they not only have to produce the food but also test every single one of them. The McDonalds system requires constant quality checks throughout the supply chain process and proven traceability programs, at least one step back to the ingredient supplier, and in some cases, tracking all the way back to the farm. (Food safety magazine, 2006) Their suppliers re required to meet the standards of food safety so that there wouldnt be anything wrong with the product when the customers co nsume it. McDonalds was also one of the first ones to test the safety of fresh-cut produce in packages for distributing to other restaurants (FDA). They tried this so that in hope it could reduce any microbial hazards. McDonalds is the ideal role of a fast food restaurant, and many others try to follow its standards. McDonald consumption does not only affect health but it also impacts the environment. Due to McDonalds food packaging many individuals liter and that trash harms the wildlife. Since McDonalds is located everywhere in the city, state, and country the area always has McDonalds packaging remains. According to the US Environmental Protection Agency (EPA), they have been trying to reduce the packaging at fast food establishments. They tried to develop this reduction program for those take out food containers, which are the largest documented contributor of trash in urban waterways that flows into SF Bay, and, with partner cities, conduct outreach at fast food establishments (EPA). This shows that McDonalds is also the other fast food chains also contribute to this. Since McDonalds has expanded and as survived for all these years that means food production factories has expanded also to keep the restaurants in stock. Which means that the cattle have increased and seizing more land for the factories. This also involves in harming the environment because that means more wastes from factories and cattle. McDonalds is one of the largest fast food chains in the world. According to business week, McDonalds corporation annual earnings in 2011 are $5. 27 per share as of January 24, 2012. McDonalds corporations third quarter of 2012 revenues is about 7. 2 billion dollars, which has increased compared to before. As you can see McDonalds profits are quite a lot. By selling inexpensive food you would think that they probably wouldnt earn much, however having many customers consuming everyday in all of U. S. Is very profitable. Food Safety Magazine stated, as of 2006 including all around the world, around 13,700 restaurants served nearly 26 million customers per day. Since this article is published in 2006, that means at present, 2012 McDonalds most likely expanded their restaurants twice as much and most likely restaurants would be serving at least 26 million customers per day. With that any consumers, fast food companies especially McDonalds profit a lot. Honestly, I used to eat McDonalds at least once in every two weeks and I was under the category of overweight. I liked eating it because it was very fast and convenient especially every time I get hungry, it satisfies my hunger. However, after watching this video in middle school called Super Size Me. It changed my perspective on fast food restaurants. The video portrayed about this man who tried to eat McDonalds Food everyday for a month. He bought everything super sized and constantly consumed it for thirty days straight. You could see that he has gained a lot f weight and he Just didnt look healthy at all, but sick instead. At some times he would throw it up. This video had changed my eating habits, and I have been eating healthy. Eating healthy has energize my body and exercising is easier because eating healthier helps you lose weight. After watching this video, I have not eaten McDonalds as much. Maybe once in awhile lets say about once in six months, but my body felt great without eating fast foods. Overall, fast food companies at present are everywhere and people especially those who are not financially supported through Jobs are relying on these inexpensive foods. Foods that are able to satisfy their hunger but is unhealthy.