Present Participles in Spanish Known as Gerunds

Present Participles in Spanish Known as Gerunds The Spanish verb form equivalent to -ing verbs in English is known as the present participle or gerund. The gerund always ends in -ando,  iendo, or rarely -yendo. The Spanish gerunds are used much less than the -ing verbs of English, however. Conjugating Spanish Present Participles The Spanish present participle of regular verbs is formed by removing the -ar ending and replacing it with -ando, or by removing the -er or -ir ending and replacing it with -iendo. Here are examples of each of the verb types: hablar (to speak) - hablando (speaking)beber (to drink) - bebiendo (drinking)vivir (to live) - viviendo (living) The verbs that have irregular present participles almost always use the same -ando and -iendo endings, but they have changes in the stems. For example, the present participle of venir (to come) is viniendo (coming), and the present participle of decir (to say) is diciendo (saying). To prevent awkward spellings, a few verbs use a -yendo ending in the participle instead of -iendo. For example, the present participle of leer (to read) is leyendo (reading). Using Gerunds for the Progressive Tenses As a beginning Spanish student, the way you are most likely to use the present participle is with the verb estar (to be) to form what is known as the present progressive tense. Here are some examples of that usage: Estoy estudiando. (I am studying.) Est lavando la ropa. (He is washing the clothing.) Estamos comiendo el desayuno. (We are eating breakfast.)   Here is the present-tense indicative conjugation of estar combined with a sample present participle to form the present progressive tense: yo - Estoy escribiendo. - I am writing.tà º - Ests escribiendo. - You are writing.à ©l, ella, usted - Est escribiendo. - He/she/you is/is/are writing.nosotros, nosotras - Estamos escribiendo. - We are writing.vosotros, vosotras - Estis escribiendo. - You are writing.ellos, ellas, ustedes - Estn escribiendo. - They/you are writing. The same can be done with other tenses and moods. Although it isnt necessary to learn these yet if youre a beginner, here are some examples to demonstrate the concept: Estarà © escribiendo. - I will be writing.Espero que està © escribiendo. - I hope youre writing.Estaba escribiendo. - I/you/he/she was/were writing. The progressive tenses are used less in Spanish than they are in English. As a general rule, they place an emphasis on the continuing nature of the action. For example, the difference between leo and estoy leyendo is roughly the difference between I am reading and I am in the process of reading. (Leo can also mean simply I read, indicating a habitual action.) Present Participles Used Mostly With Other Verbs One of the major differences between the present participles in English and Spanish is that while the English present participle can frequently be used as an adjective or a noun, in Spanish the present participle is nearly always used in conjunction with other verbs. Here are some examples of the present participle in use: Estoy pensando en ti. (I am thinking about you.)Anda buscando el tenedor. (He is walking around looking for the fork.)Sigue estudiando los libros. (She keeps on studying the books.) Haces bien estudiando mucho. (Youre doing well by studying much.) At this stage, you do not need to analyze these sentences or understand the details of how the present participle is used. Note, however, that in all these examples the gerund is used to indicate some form of continuing action, and that it can be translated using an -ing verb (although it doesnt have to be). Cases where you wouldnt use the Spanish participle to translate an -ing verb include instances where the English present participle is used as a noun or adjective. Note these examples: Ver es creer. (Seeing is believing.)Tiene un tigre que come hombres. (She has a man-eating tiger.)Hablar espaà ±ol es divertido. (Speaking Spanish is fun.)Me gusta comer. (I like eating.)Comprà © los zapatos de correr. (I bought the running shoes.) Also note that while in English we can use the present progressive tense to refer to a future event (as in We are leaving tomorrow), that cant be done in Spanish. You must use either the simple present tense (salimos maà ±ana) or a future tense (saldremos maà ±ana or vamos a salir maà ±ana).

Idioms for Fabric and Other Materials

Idioms for Fabric and Other Materials Idioms for Fabric and Other Materials Idioms for Fabric and Other Materials By Mark Nichol Words for various materials used in clothing have been applied to various descriptive terms and idiomatic expressions, including those described below. Cotton-picking is a euphemism to express anger or frustration. To cotton to something is to take a liking to it or to come to an understanding of it (the phrasing can also be â€Å"cotton on to†), and to cotton up to someone is to flatter. Meanwhile, to be in high or tall cotton is to be successful (from the notion of a cotton planter walking among large plants). Dyed-in-the-wool is an adjective meaning â€Å"set in one’s ways,† from the practice of dying wool fibers before they are spun into thread so that the dye is more durable. To pull the wool over someone’s eyes (a reference to a wig made of wool) is to deceive them, to wrap them up in cotton wool is to be overprotective (with the connotation of swaddling someone as if they were a baby), and to live in cotton wool is to live a protected life. To woolgather, meanwhile, is to daydream; the idiom stems from the seemingly aimless act of collecting bits of wool on bushes and fences. â€Å"All wool and a yard wide† and â€Å"all wool and no shoddy† both denote an honorable person or something of high quality. Various other expressions including wool, including â€Å"all cry and no wool† â€Å"great cry and little wool,† and â€Å"more cry than wool,† allude to much attention given to something of little significance. â€Å"Go hell for leather† or â€Å"go hell-bent for leather† means â€Å"act quickly† or â€Å"act recklessly.† (The leather in question originally referred to a saddle, with the notion of riding a horse quickly or recklessly.) â€Å"Tough as (shoe) leather† refers figuratively to physical fortitude or literally to something resembling leather, as a cut of meat. Leathery may describe something akin to leather in appearance or texture, as to skin roughened by exposure to the elements, and someone who is leather lunged has a very loud or strong voice, while the phrase â€Å"as ever trod shoe leather† is a more colorful way of saying â€Å"as ever lived† or â€Å"as ever walked the earth† following a compliment (or denigrating remark) in order to intensify it. Lacy describes something resembling lace, such as a dew-drenched spider web or a delicate coating. To lace is not only to thread or trim but also to add a color, flavor, or other quality to something or otherwise enhance it. Silky describes fluid or smooth movement or texture, and â€Å"smooth as silk† describes something or someone delicate in demeanor or texture. The expression â€Å"You can’t make a silk purse out of a sow’s ear† means that something refined cannot be produced from rough materials, while â€Å"silk-stocking district† connotes an affluent neighborhood, from the fact that at one time, only the wealthy could afford such items. To hit the silk, meanwhile, is to parachute from an airplane (an allusion to the material used for the parachute). Satiny also suggests smoothness. Meanwhile, the smooth, plush texture of velvet, which is made of one of several fabrics, is suggested with the adjective velvety. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:100 Idioms About NumbersGrammar Quiz #21: Restrictive and Nonrestrictive ClausesSit vs. Set

ART 101 MOD 3 SLP Essay Example | Topics and Well Written Essays - 500 words

ART 101 MOD 3 SLP - Essay Example Abstract method can be described as a matrix. Some identifiable common characteristics include: Keith Garrow, born in England in 1962 is a modern-day abstract artist. He graduated in Fine Art in Nottingham in 1987. His work primarily is heavily influenced by American Abstract Expressionists like Jackson Pollock gives equivalent importance to both the finished work itself as the expressive, creative process behind it. Despite the ambiguity synonymous to all abstract work, his composition stands out for me since the abstract forms can be clearly seen in the final work and evokes different reactions and meanings to different people. The abstract forms revolve between abstraction and figuration, providing to the observer a launch pad for their imagination to tap into deeply buried personal past events as well as emotional resonance. This piece immediately captured my attention. In the painting, I perceive two persons, a pool and a snake. Viewing the painting horizontally from left to right and imposing some sense of geography in the same order, you can see the snake with its fangs widely stretched Spitting blue-like poison. Slightly above and below the pool is a boy. The painting draws to mind events of the unfortunate pool incident that cost the life of my beloved childhood friend, John. Ten years ago, on a sunny Sunday afternoon, while swimming, as was our tradition, John bizarrely started oozing blood from his nose. The pathologist was later to affirm that he died of an acute heart attack caused by rupture of the heart’s wall. I remember vividly how I had vowed not to lose the lap race and was so consumed with this, as not to notice when john almost 3/4 pool length ahead of me was struggling. The red anvil like object almost intuitively takes the form of my selfishness, and how it lies above the head of the boy pain-strikingly evidence of my guilt for losing him. Can you spot me, the white girl doing a stroke? I have

Major Health and lifestyle Issues Essay Example | Topics and Well Written Essays - 2500 words

Major Health and lifestyle Issues - Essay Example The connection is that the kind of lifestyle that a person exhibits predisposes him or her to a health issue. These issues include the cancers, obesity and cardiac conditions. They are closely related to lifestyles and behaviours such as smoking, diet and nutritional changes and overweight, and alcohol and drugs abuse. This paper will deal with some of these health and lifestyle issues in depth. Cancer is a serious and potentially fatal condition that affects the body cells. The disease is as a result of a combination of hereditary and environmental factors that result to gene mutation (Gray 2005). When cell growth regulatory genes are mutated, they fail to regulate cell growth resulting in an aberrant cell behaviour, uncontrolled expansion of cell masses that destroy the cell surrounding by causing excess pressure on organs and tissues. This affects the functions of the organs. In extensive case, the aberrant cells are disseminated in other parts of the body causing the spread of the cancer, a phenomenon called metastasis (UK 2014). When the cancer metastasis to vital organs, it spreads faster, and the prognosis becomes poor. The environmental factors that result to cancer includes exposure to carcinogens, which are present in some foods, water and air. Tobacco and diet have been found to be the causes of up to 30% of new cancer cases in the world. This means that much o f the cancer is preventable. According to WHO, cancer is among the leading causes of mortality in the world. In 2012, the disease caused an approximate of 8.2 million deaths. There are many kinds of cancers, named according to the affected organ (Naidoo &Wills 2010). Lung, liver, gastric, colorectal, and breast cancers are the most common and the main causes of the cancer-related deaths in that order (DeVita, Hellman, & Rosenberg 2005, p.  26). It is estimated that one-thirds of the cancer deaths are related to behavioural and lifestyle changes

Mba Finance Sop Essay Example for Free

Mba Finance Sop Essay It often happens that the very best of our competencies, strengths and creativities are brought to action when we willingly take on challenges. Right from my childhood, my parents taught me that whenever we face obstacles towards achieving a goal, there only two clear choices (1) to back out of goal-plans and stay in the comfort zone of being â€Å"reasonable† or (2) to take it on as a challenge, solve it and seize the opportunity to be in charge of destiny. I have always chosen the later. As a teenager, I would read through the profiles of business leaders – successful entrepreneurs and top managers in leading corporations. It became increasingly clear that a strong majority of them started early in their business careers and with a marked degree of focus. Realizing my acumen for finance as a subject area, I therefore decided to â€Å"get my feet wet† soon after pursing my Bachelor of Commerce from the University of Mumbai (Bombay). Extensive efforts and networking lead me towards a golden opportunity with ABC, the Indian arm of globally reputed Investment Bank. I joined the ABC team as a Junior Analyst. The exciting role involved reporting to senior managers and working in the Capital Markets industry and developing competencies in cutting edge Financial Products and services. At ABC, I realized that it does take a trained eye to read through different trades and analyze the logic and complexities behind them. The company turned out to be a world in itself! In the first three months (and as junior analyst), I learnt about the life cycle of a trade, the common terminologies used while trading and complexities involved in a trade, the final settlement processes and the nuances of reporting such details to senior management and clientele. I was then handed over the opportunity to handle such complex activities independently. At the company, Professional Trainers and guest lecturers have often been invited to train and develop personnel on various specialized knowledge areas. I thus had the opportunity to learn hands-on and in detail about Capital Markets, Futures and Options, Equity and Equity Derivatives, Foreign Exchange (Options, Spots and Forwards), Advanced Excel and many more knowledge and skill areas of finance. Within six months of taking my taking charge, a record collection of Commissions of over US$300 Mn. (having no outstanding commissions more than 90 days) was achieved. I received appreciations from senior management, clients and counterparts for 100% accuracy in reporting. Within a year, I was promoted as Analyst and  entrusted leading a team of 6 Junior Analysts. I was transitioned to the Foreign Exchange (FX) Settlements Team and developed competencies as a subject matter expert for the company’s operations with DEF. In August 2009, I received a quarterly award for outstanding performance. Having proven my mettle in handling high volumes of trading transactions, instituting process and ensuring efficient execution, I was entrusted with a special project – spearheading the company’s strategic initiative of direct membership arrangement with ABC. We had, so far, been a â€Å"Third Party Member† the world leader in Foreign Exchange settlements. To ensure this prestigious alliance, I located more than 100 prospects (â€Å"counterparties†) who could gain by conducting transactions with our company. I pitched our services extensively bringing home the fact that we had emerged to world class standards in credibility, liquidity and credit line in the industry. The project’s fruition resulted in revenue savings in excess of GBP 9 Mn to the company. Having achieved this goal, I took the lead in development and execution of all sub-process of Foreign Exchange – thus ensuring superior service levels to clientele. With nearly 4 years of success in investment banking, my post-MBA career goal is to grow to the position of a Senior Associate in the Capital Markets Prime Services division of a global Investment Bank. Such an experience will broaden my perspective to face challenges in the global financial services industry and bring in unlimited opportunities to innovate and add value. My long-term aspiration is to establish and operate a financial services firm that focuses on Investment management for Ultra High-Net-Worth Individuals and Enterprises and provide financial solutions to Governments, Corporations and Institutional clients. The firm will be focused on the leading edge in mixing asset classes to maximize returns while minimizing risk. The second phase plan includes setting up of a private equity firm that will help other entrepreneurs like me achieve their own dreams; this will provide me with utmost satisfaction. A Global M.B.A program From ABC university – School of business is crucial towards achieving my career goals at this stage in my career. The School’s approach of cultivating intuition through case studies in finance, strategy and other application areas will help me strengthen my fundamentals and devel  op well-trained managerial and entrepreneurial instincts. I stand to gain immensely through participation in challenging industry/consulting  assignments and thus widen my understanding to a global scale. The other area of importance to my goals is leadership development. In a people-driven financial services enterprise, the greatest asset is people – their knowledge, enthusiasm, loyalty and cohesion with organizational goals. In addition to specialist courses/training in leadership development, ABC University provides the platform to interact with globally renowned faculty and a diverse student community and develop interpersonal skills and comfort on a global scale. It also opens up vistas for networking extensively with the vast alumni network and learning through seminars from global business leaders. ABC University is thus my most preferred destination pursing an M.B.A program.

Encryption - How Sensitive Information Is Protected on the Internet :: Exploratory Essays Research Papers

Encryption - How Sensitive Information Is Protected on the Internet Have you ever visited a web site and seen something that you wanted to purchase? Were you apprehensive about making that purchase, because you were unsure of who would see your personal information? Well, for an e-business to be successful, the leaders of that business must take special security measures to protect their customer’s sensitive information. The most reliable method to protect sensitive information that is transmitted via the web, is encryption. Encryption is the coding and scrambling of messages to prevent any unauthorized access to data that is being transmitted. Applying a secret numerical code called an encryption key encrypts a message. This allows the message to be sent as a scrambled set of characters. If the message is to be unscrambled, it must be decrypted with a matching key. These keys consist of groups of letters, numbers, and symbols. If a website is secured by encryption, you will see a small lock on the lower right hand side of your screen on the status bar. There are two basic standards of encryption. They are, Secure Sockets Layer (SSL) and Secure Hypertext Transport Protocol (S-HTTP). Both of these allow the client and the server computers to manage encryption and decryption as they communicate with each other during a secure Internet session. Public key is a widely used type of encryption. However, there are several different types. This type of encryption uses two different keys. One key is private while the other key is public. First, a private and public key must be created. The private key, of course, is kept secret. The public key is kept in a directory. The sender sends a message with the receiver’s public key, and the receiver uses the private key to decrypt it. Another type of internet security device is called a digital signature. This is a digital code attached to a message that is electronically transmitted and used to identify the origins and contents of that message. The digital signature is then used by the receiver to verify that the message was not tampered with after being sent. A digital signature is similar to a real signature, in that it is a way to be sure that the person sending the message is indeed that person.

Napster Case Study

Napster & MP3: Redefining The Music Industry Introduction Napster was the first, very innovative music technology application that allowed users to download MP3 from the internet and other peers for free, or at a cost. Napster strongly adapted the word sharing and put it their own terms to avoid any copyright infringement but it ended badly on their part. This disruptive technology was leading the market and had over 60 million users by 2001. Although very similar technologies were soon after developed, Napster was still on top and lead the market.Many users knew exactly what they wanted but getting it seemed to be the difficult part once Napster and the RIAA went into a legal battle. More commonly, the industry has been shaped from Napster and the base product that has been derived. Napster may have been a failure to the industry but it shaped the industry for the future from 2001 until present and for years to come. 1. What is Napster’s business model? Being as though Napste r was the first to market with their music search engine for MP3 files, they successfully managed to set up an online community where users could download these files.Napster had its market segments and was targeting the college and high school demographic, as described in the case study. The main objective was to give users the opportunity to listen to the songs before they wanted to go ahead and purchase them. During the dot. com boom, when Napster was created, it seemed as though the developers only wanted to create the program to attract a client base to increase the value of the company mainly to sell it off to a larger, more valuable company. Once the main database of Napster was created, they started off by seemingly trying to create a membership based business model.They had a free membership to start as a trial run, basic membership for relatively inexpensive that would cost between $2. 95 and $4. 95 per month. This basic membership would have a limit on file transfers. The y also had a premium membership that would cost between $5. 95 and $9. 95 with an unlimited amount of file transfers. Most of these file transfers came from peer-to-peer which was part of the interesting aspect of Napster. Users could upload files from their computer to their Napster desktop and another user could download straight from their computer.Certain users had a better rating than others and so forth. It seems as though their business model was working until the music industry became aware of what was really going on. 2. How have Napster and MP3 changed the music industry? Napster and MP3 were the start to the online music industry databases during the dot. com boom. This was the beginning of the greatest innovations yet to come. Not only did this lead to what we now use as iTunes but it went through multiple transformations with different music download programs and revamped the way artists were selling their music.CDs were most common before Napster and now, the percentag e of CDs compared to online purchases are completely reversed. Many people don’t even own CD players unless they are on their computers and iPod or iPhones are the new use of music play. Without Napster, none of this would even be possible because the whole concept of having the MP3 on a database where you can see each song and download right from the Internet. Now, you have to purchase each song or album and the artists get credit for their work.Back when Napster was the source with MP3, there were possible ways around the memberships and for a very light fee, you could get music for almost nothing where the artists were not getting the compensation that they deserved and worked for. The music industry is completed revamped since Napster and thanks to Napster and MP3, we now have the convenience to purchase a song or album right at the touch of our fingertips or click of a button as opposed to going to a store and buying a CD. 3. Who are the winners and the losers in the ind ustry transformation?Explain why in detail. Within the industry transformation, there are many different aspects to be considered when discussing the winners and the losers. In terms of the artists and musicians, I believe that although they started out as losers, in the end, they ended up winning because for already discovered, well-known singers, they are getting the royalties they are owed and for new, up and coming artists, they are getting their name out there in a much less expensive way than before and still making some sort of money to support their dream.The agents and label companies will become winners as well through the transformations. The larger companies will most likely lose some strength and then gain back once they begin to find new artists and those artists begin to take off. The risk/reward of the digital market here will yield much more reward and their financial strength from the start will help them be a winner here. I feel the biggest loser in throughout the entire industry transformation is the packaging and CD production industry. Because CDs are no longer at an all time high, they will no longer be needed.There is very little need for this and it has almost become a niche market, barely used for music anymore, unless someone is burning their own music onto a CD. Albums being created and sold solely onto a CD has decreased substantially and within the next few years could become something in the past. This is the biggest loser by far through the music industry transformation. Although customers might think they are losing because now they have to pay for songs, they are winners because the quality of the music is better as well as the people creating.The level of effort matters to the customers when creating their next masterpiece of an album and if they weren’t getting the compensation they feel they deserve, it would be hard to justify a very complete, well written album. Customers are winners during the industry transformat ion. As for the biggest winner, I believe digital retail has won in this category. Apple and Microsoft have both done an amazing job with allowing iTunes to properly run on both of their software where it is so extremely easy to access any song, album, artists, video, TV show, movie, you name that a person could possible think of.To have a song on there takes a very small amount of work for Apple and it is one of the most genius programs to every be invented by one of the most powerful companies we will ever come across. At this time, if you were to watch a TV reality singing show, for example, X-factor, and you see a live performance you really enjoy, you can literally go on iTunes the very next day and purchase that specific person singing that very song. The digital retail market is only growing and technology has done something so amazing by growing the concept of Napster into something that can yield such amazing results.This is by far the biggest winner of the music industry t ransformation. 4. From the perspective of the stakeholder who stands to lose, is there anything you can do to change this? From the perspective of the stakeholders in Napster, it seems that they would all end up losing and there really is not much to be done to change this. Even though the concept of Napster really did drive the entire music and social media industry to a new place, it was a highly illegal application where many people lost a ton of money.Because of the money put into this application, stakeholders will end up being the losers when they lose their investment when they expected a return. 5. How will the industry change over the next 5-year period? As difficult as it is to say how the industry will change within the next 5 year period, I believe there will be many more drastic changes between now and then. Technology is rapidly growing and altering while new products are being brought into the market.I believe that iTunes will be around for some time but as they conti nue to update and make it better, faster and stronger, it will only take up more of the market share. As of right now, they have a tool called â€Å"genius† where it searches through the music you already have and suggests new music for you to buy. This tool is extremely helpful and can create thousands of new playlists and songs for a person to listen to. New artists, groups, reality TV shows, YouTube sensations and small town discoveries are being made every single day.The next pop star could be in the local coffee shop one day and on your TV screen the next. The industry is so quickly growing that it is almost impossible to keep up with technology and talent wise. 6. As viewed from the perspective of the record companies, retailers, artists, and Napster, what strategy would you pursue, and how? If I were viewing this situation from the perspective of the record companies, retailers, artists and Napster, I would pursue the strategy of Phase 2.In this day and age, many peopl e try and keep up with the technology that they are given. Napster was first to market with their idea and what they were given but many people were not happy. In Phase 2, it gives Napster the option to still let people play the music that they had already had on their original Napster, but from there forth, purchase the rest of the music and pay where the price is due. Napster was a disruptive technology that absolutely lacked refinement and had some major performance problems whether those were the slow search or the filters.However, this application was proven to be somewhat practical once it was perfected through the years. Apple used Napster’s disruptive technology and built their sustaining technology from the concept and played out the revenue aspect of Phase 2. That being said, I would stick with Phase 2 and continue to grow the industry based of of each song and price because even though many customers would initially complain, this would eventually turn into the nor m, like it has, and will drive the music industry to become a much more organized and beneficial industry.

Case Analysis

Organizations that remain stagnant In their strategy eventually become so salary to their competitors that the only differentiating characteristic between them is price; this hometown, according to Cummings and Gnawing transforms these companies into â€Å"lemmings† that blindly follow their peers without unleashing their full potential. An organization can set itself apart and create new paths for itself by changing its strategy to meet the new environment, a change Into what the authors call the Annual chimera† or PVC.In mythology, a chimera Is a multi-headed, different-faced creature with different body parts. The idea behind the chimera analogy is clear: organizations can differentiate themselves by adapting to the changing environment, hangs brought about by technology and increasing globalization. Most companies want to â€Å"differentiate themselves by developing a unique network of psychological characteristics and associations that separate them from others. Th ere is a clash between the old school management theories and the PVC: where the previous theories focused on cost reduction and efficient production, the PVC focuses on differentiation and customization. The clash emerges because the focus of these two ideas necessarily contradicts the other, as in how can you reduce cost but still customize your product? The PVC Is consistent with the resource-based model since It views organizations â€Å"In terms of their distinctive constellations of tangible and Intangible resources, the sum of whose parts create unique and often Inimitable capableness. The value chain analysis, according to the PVC, is not the preferred method of viewing strategy; instead, strategy should be a mixture of resources and value to create a hybrid organization that is both agile and also maintains its ability to produce what its customers want. 4. Dell faces Increased competition from Its rivals such as HP, Acre, Apple, and Leno and must stay agile to keep its ma rket share. All of them segment their customers effectively and then set their strategies to focus on each segment.Dell has four market segments that it has identified: home users, large enterprise customers, small/medium businesses, and the public sector. Dell's strategy is to maintain its focus on each of these segments to provide better customer service to malting loyalty. Acre group's strategy Is to acquire other competing brands and en to tailor tense Dramas to meet tenet segments needs. Acres strategy Is salary to Dell's, however Acre does not possess the knowledge that Dell has gained in-house to successfully focus its strengths into different brands for different segments.HP also segments is markets, however it started out by focusing on printing and imaging and not personal computers. HP also focuses its strategy on the services-side of computing, a segment that Dell does not compete in directly. HP seems to be focusing its PC sales on new, fancy-looking computers rather th an setting itself apart eased on its customer service or services business. Apple, on the other hand, does not segment its market in the same way that Dell, HP, and Acre segment their markets. Apple's market is a niche computing market that serves the â€Å"high-end† computer user.Dell does not need to directly compete with Apple since Apple-loyalty is based on the niche, and not based on the quality of service or quality of product like Dell's loyalty is based. Leno started out late in the game and purchased Vim's personal computer division and is the largest producer in Asia. Leno focuses, like HP, on the services-side of computing, a segment that Dell does not compete in yet. Dell also offers adjacent products like televisions and entertainment products, segments that Leno does not offer.Dell should compete with Leno only in Asia and the Middle Eastern markets in the future. Based on the previous analysis, Dell should continue to focus its strategy on its current market se gments and not venture into new territory such as services and other management tools. While Dell might consider Asia as its next frontier, there are many issues with facing Leno on its own ruff, as well as new entrants to the market as developing countries like India begin their own computer producing companies.I would recommend that Dell maintain its focus on Asia and keep its strategy limited to offering quality customer service and affordable, customizable personal computers in the U. S. 2. We must classify environments because firms can control certain aspects of it, and cannot control other aspects of it. General environment segments directly influence an industry and include segments such as political, demographic, and coloratura. Firms cannot control the general environment segments, however these segments directly influence the strategies these firms will choose.On the other hand, industry environment factors directly influence a firm and its strategic choices: the power of suppliers, threat of new entrants, and the intensity of rivalry among competitors. Successful firms gather all the necessary information on the external environment and then also gather intelligence on their competitors in the industry to properly form their strategy. Five important factors in the general environment include anemographic, technological, coloratura, global, and legal segments.The demographic segment considers that age and population of the market as well as the income of customers; technology considerations include advances in communication and product innovation; coloratura segment analysis includes workforce diversity, shifts in product characteristic preferences, and shifts in work/career preferences; the global segment considers emerging new markets and different cultural attributes; finally, the legal segment considers laws and regulations that may affect strategic decisions. Case Analysis Organizations that remain stagnant In their strategy eventually become so salary to their competitors that the only differentiating characteristic between them is price; this hometown, according to Cummings and Gnawing transforms these companies into â€Å"lemmings† that blindly follow their peers without unleashing their full potential. An organization can set itself apart and create new paths for itself by changing its strategy to meet the new environment, a change Into what the authors call the Annual chimera† or PVC.In mythology, a chimera Is a multi-headed, different-faced creature with different body parts. The idea behind the chimera analogy is clear: organizations can differentiate themselves by adapting to the changing environment, hangs brought about by technology and increasing globalization. Most companies want to â€Å"differentiate themselves by developing a unique network of psychological characteristics and associations that separate them from others. Th ere is a clash between the old school management theories and the PVC: where the previous theories focused on cost reduction and efficient production, the PVC focuses on differentiation and customization. The clash emerges because the focus of these two ideas necessarily contradicts the other, as in how can you reduce cost but still customize your product? The PVC Is consistent with the resource-based model since It views organizations â€Å"In terms of their distinctive constellations of tangible and Intangible resources, the sum of whose parts create unique and often Inimitable capableness. The value chain analysis, according to the PVC, is not the preferred method of viewing strategy; instead, strategy should be a mixture of resources and value to create a hybrid organization that is both agile and also maintains its ability to produce what its customers want. 4. Dell faces Increased competition from Its rivals such as HP, Acre, Apple, and Leno and must stay agile to keep its ma rket share. All of them segment their customers effectively and then set their strategies to focus on each segment.Dell has four market segments that it has identified: home users, large enterprise customers, small/medium businesses, and the public sector. Dell's strategy is to maintain its focus on each of these segments to provide better customer service to malting loyalty. Acre group's strategy Is to acquire other competing brands and en to tailor tense Dramas to meet tenet segments needs. Acres strategy Is salary to Dell's, however Acre does not possess the knowledge that Dell has gained in-house to successfully focus its strengths into different brands for different segments.HP also segments is markets, however it started out by focusing on printing and imaging and not personal computers. HP also focuses its strategy on the services-side of computing, a segment that Dell does not compete in directly. HP seems to be focusing its PC sales on new, fancy-looking computers rather th an setting itself apart eased on its customer service or services business. Apple, on the other hand, does not segment its market in the same way that Dell, HP, and Acre segment their markets. Apple's market is a niche computing market that serves the â€Å"high-end† computer user.Dell does not need to directly compete with Apple since Apple-loyalty is based on the niche, and not based on the quality of service or quality of product like Dell's loyalty is based. Leno started out late in the game and purchased Vim's personal computer division and is the largest producer in Asia. Leno focuses, like HP, on the services-side of computing, a segment that Dell does not compete in yet. Dell also offers adjacent products like televisions and entertainment products, segments that Leno does not offer.Dell should compete with Leno only in Asia and the Middle Eastern markets in the future. Based on the previous analysis, Dell should continue to focus its strategy on its current market se gments and not venture into new territory such as services and other management tools. While Dell might consider Asia as its next frontier, there are many issues with facing Leno on its own ruff, as well as new entrants to the market as developing countries like India begin their own computer producing companies.I would recommend that Dell maintain its focus on Asia and keep its strategy limited to offering quality customer service and affordable, customizable personal computers in the U. S. 2. We must classify environments because firms can control certain aspects of it, and cannot control other aspects of it. General environment segments directly influence an industry and include segments such as political, demographic, and coloratura. Firms cannot control the general environment segments, however these segments directly influence the strategies these firms will choose.On the other hand, industry environment factors directly influence a firm and its strategic choices: the power of suppliers, threat of new entrants, and the intensity of rivalry among competitors. Successful firms gather all the necessary information on the external environment and then also gather intelligence on their competitors in the industry to properly form their strategy. Five important factors in the general environment include anemographic, technological, coloratura, global, and legal segments.The demographic segment considers that age and population of the market as well as the income of customers; technology considerations include advances in communication and product innovation; coloratura segment analysis includes workforce diversity, shifts in product characteristic preferences, and shifts in work/career preferences; the global segment considers emerging new markets and different cultural attributes; finally, the legal segment considers laws and regulations that may affect strategic decisions. Case Analysis The Effects of Advertising CONSUMER BEHAVIOR COURSE – Brief overview The schedule will be available in September Dr. Anne-Laure Sellier Tisch 8-11 Phone: (212) 998-0553 Fax: (212) 995-4855 [email  protected] nyu. edu Office Hours: flexible, call for appointment Teaching assistant: TBA Optional Readings: I highly recommend you go through the readings below. However, please note we will never refer to the Solomon book in class. I will merely indicate what chapters are relevant for each class, and you can use the book as a tool to better grasp some of the concepts we will discuss in class. . Solomon (2008). Consumer Behavior: Buying, Having and Being (8th ed). Upper Saddle River, New Jersey. 2. Additional journal articles, exercises, and recent news from the popular business press will be provided throughout the semester. The journal articles will provide you with a deeper insight into selected topics and methods of consumer behavior research. The business news articles, cases, and exercises will give you the opportunity to apply the conceptual framework to current real-world marketing problems.The readings and assignments will be handed out in class and/or posted on the Blackboard. 3. Most cases assigned for the class are in the course pack, and some will be posted on Blackboard, as we will enjoy freshly baked cases from the London Business School and the industry. Overview: Consumer behavior is one of the most interesting and important aspects of marketing management. Virtually all decisions involved in developing an effective marketing mix for a product or service rely on thorough knowledge of the consumers who comprise the target market.Understanding the behavior of the consumer can help marketers anticipate reactions to changes in the marketing mix, or determine whether new products are likely to be adopted. Consumer behavior is also closely related to marketing research. A practical understanding of the consumer can aid in the selection of an approp riate research methodology, question design and selection, as well as in interpreting consumer responses to such questions. In this course we will directly examine the available theory and research concerning the behavior of the consumer in order to understand its most basic principles.The majority of the course will focus on the consumer as an information processor of one sort or another. We will examine the motivational and perceptual factors upon which buyer behavior is built, as well as look at more complex processes such as persuasion, attitude judgment, and decision-making. In practical terms, we will address the following questions: What kinds of marketing stimuli do consumers notice? How can we get them to notice our marketing messages? What motivates consumers? What do consumers value?What elements can we include in our marketing mix to motivate consumers to learn more about our product or to buy it? What kinds of information are consumers good at remembering? How can we ai d consumer memory for our brand name and product features? What makes consumers evaluate products as good or bad, and how can we persuade them that our product is good? How can we get consumers to choose our product over competitors? What features do consumers care about, and how does this influence their decision? What are the main things that determine whether consumers are satisfied with a product or not?The goals of this class are: †¢ to acquire a framework for analyzing consumer behavior problems †¢ to learn how consumer behavior can be affected by different marketing strategies †¢ to show how behavioral evidence can be used to evaluate alternative marketing strategies †¢ to learn about and use consumer behavior theories in marketing and social psychology The course is structured as followed: we will discuss a case; it will be followed by a lecture related to the case. Note that we discuss the case for 1h30 / 2 hrs, so you are expected to be thoroughly prepa red for class discussion.Course prerequisites: a solid understanding of your Core Marketing course Course Grades: Class participation Written assignments (2) Final exam 20% 40% 40% N. B. on class participation: Attending all sessions is obviously crucial. It will also give you the opportunity to actively participate in class discussions and obtain a high class participation grade. Note, however, that your mere presence is not sufficient to earn points for class participation. What matters is the quantity and, especially, the quality of your contributions to class discussions.Assignments Assignments are due at the beginning of the relevant class. They are to be prepared in groups of 4 or 5 students. Students are expected to choose who they want to work with. All groups should be formed before the third week of class. Length: 3 pages (single spaced), plus any appendices, graphs, etc. The assignments involve a case analysis. Groups will write a brief paper examining the buyer behavior issues involved in two case readings assigned for the class, and describe the implications these principles have for the strategy they propose in the case.Each case will have associated questions with it that will help you structure your answer. Each assignment is due at the beginning of the class where the case will be discussed. Final exam The final exam will be a three-hour case-study, closed book, involving questions related to consumer behavior. It will take place during the last week of the course. We will finalize the exam date during our first class. Please make sure that you will not have any other work / interview-related commitment that day.Course Website This website has many useful things on it, including continuously updated information on assignments, readings, course schedule, etc. Also, we will use it as a platform to discuss consumer behavior issues covered in the press during the semester. Please check Blackboard regularly. Class Notes I will hand out hard copies of the slides after the case discussion in every session. In addition, the PowerPoint slides for each class will be available for downloading from the website as of right after class. Note, however, that these slides only present an outline of the class discussion.You will need to take notes to fully capture the material discussed in class. Additional Literature You can find additional relevant literature (e. g. , for your team project) using the Bobst Business Databases ( http://www. nyu. edu/library/bobst/database/d_bus. htm ), as well as links on the class website. Class Policy †¢ Be prepared: Make sure that you have read the readings assigned for each class. This will help you to better understand the material discussed in class and to actively participate in class discussions.Attend regularly: Regular attendance will provide you with more opportunities to contribute to class and thus increase your participation grade. Please note that you are responsible for knowing any ch anges or assignments announced in class. Arrive on time: Late-comers are very disturbing. Systematic tardiness will have a negative impact on your participation grade. Respect assignment deadlines: Late assignments will not be accepted without a prior agreement. Be honest: Cheating and plagiarism will result in a grade of â€Å"F† for the assignment/test for all parties involved. †¢ †¢ †¢ †¢ Case Analysis Organizations that remain stagnant In their strategy eventually become so salary to their competitors that the only differentiating characteristic between them is price; this hometown, according to Cummings and Gnawing transforms these companies into â€Å"lemmings† that blindly follow their peers without unleashing their full potential. An organization can set itself apart and create new paths for itself by changing its strategy to meet the new environment, a change Into what the authors call the Annual chimera† or PVC.In mythology, a chimera Is a multi-headed, different-faced creature with different body parts. The idea behind the chimera analogy is clear: organizations can differentiate themselves by adapting to the changing environment, hangs brought about by technology and increasing globalization. Most companies want to â€Å"differentiate themselves by developing a unique network of psychological characteristics and associations that separate them from others. Th ere is a clash between the old school management theories and the PVC: where the previous theories focused on cost reduction and efficient production, the PVC focuses on differentiation and customization. The clash emerges because the focus of these two ideas necessarily contradicts the other, as in how can you reduce cost but still customize your product? The PVC Is consistent with the resource-based model since It views organizations â€Å"In terms of their distinctive constellations of tangible and Intangible resources, the sum of whose parts create unique and often Inimitable capableness. The value chain analysis, according to the PVC, is not the preferred method of viewing strategy; instead, strategy should be a mixture of resources and value to create a hybrid organization that is both agile and also maintains its ability to produce what its customers want. 4. Dell faces Increased competition from Its rivals such as HP, Acre, Apple, and Leno and must stay agile to keep its ma rket share. All of them segment their customers effectively and then set their strategies to focus on each segment.Dell has four market segments that it has identified: home users, large enterprise customers, small/medium businesses, and the public sector. Dell's strategy is to maintain its focus on each of these segments to provide better customer service to malting loyalty. Acre group's strategy Is to acquire other competing brands and en to tailor tense Dramas to meet tenet segments needs. Acres strategy Is salary to Dell's, however Acre does not possess the knowledge that Dell has gained in-house to successfully focus its strengths into different brands for different segments.HP also segments is markets, however it started out by focusing on printing and imaging and not personal computers. HP also focuses its strategy on the services-side of computing, a segment that Dell does not compete in directly. HP seems to be focusing its PC sales on new, fancy-looking computers rather th an setting itself apart eased on its customer service or services business. Apple, on the other hand, does not segment its market in the same way that Dell, HP, and Acre segment their markets. Apple's market is a niche computing market that serves the â€Å"high-end† computer user.Dell does not need to directly compete with Apple since Apple-loyalty is based on the niche, and not based on the quality of service or quality of product like Dell's loyalty is based. Leno started out late in the game and purchased Vim's personal computer division and is the largest producer in Asia. Leno focuses, like HP, on the services-side of computing, a segment that Dell does not compete in yet. Dell also offers adjacent products like televisions and entertainment products, segments that Leno does not offer.Dell should compete with Leno only in Asia and the Middle Eastern markets in the future. Based on the previous analysis, Dell should continue to focus its strategy on its current market se gments and not venture into new territory such as services and other management tools. While Dell might consider Asia as its next frontier, there are many issues with facing Leno on its own ruff, as well as new entrants to the market as developing countries like India begin their own computer producing companies.I would recommend that Dell maintain its focus on Asia and keep its strategy limited to offering quality customer service and affordable, customizable personal computers in the U. S. 2. We must classify environments because firms can control certain aspects of it, and cannot control other aspects of it. General environment segments directly influence an industry and include segments such as political, demographic, and coloratura. Firms cannot control the general environment segments, however these segments directly influence the strategies these firms will choose.On the other hand, industry environment factors directly influence a firm and its strategic choices: the power of suppliers, threat of new entrants, and the intensity of rivalry among competitors. Successful firms gather all the necessary information on the external environment and then also gather intelligence on their competitors in the industry to properly form their strategy. Five important factors in the general environment include anemographic, technological, coloratura, global, and legal segments.The demographic segment considers that age and population of the market as well as the income of customers; technology considerations include advances in communication and product innovation; coloratura segment analysis includes workforce diversity, shifts in product characteristic preferences, and shifts in work/career preferences; the global segment considers emerging new markets and different cultural attributes; finally, the legal segment considers laws and regulations that may affect strategic decisions. Case Analysis The Effects of Advertising CONSUMER BEHAVIOR COURSE – Brief overview The schedule will be available in September Dr. Anne-Laure Sellier Tisch 8-11 Phone: (212) 998-0553 Fax: (212) 995-4855 [email  protected] nyu. edu Office Hours: flexible, call for appointment Teaching assistant: TBA Optional Readings: I highly recommend you go through the readings below. However, please note we will never refer to the Solomon book in class. I will merely indicate what chapters are relevant for each class, and you can use the book as a tool to better grasp some of the concepts we will discuss in class. . Solomon (2008). Consumer Behavior: Buying, Having and Being (8th ed). Upper Saddle River, New Jersey. 2. Additional journal articles, exercises, and recent news from the popular business press will be provided throughout the semester. The journal articles will provide you with a deeper insight into selected topics and methods of consumer behavior research. The business news articles, cases, and exercises will give you the opportunity to apply the conceptual framework to current real-world marketing problems.The readings and assignments will be handed out in class and/or posted on the Blackboard. 3. Most cases assigned for the class are in the course pack, and some will be posted on Blackboard, as we will enjoy freshly baked cases from the London Business School and the industry. Overview: Consumer behavior is one of the most interesting and important aspects of marketing management. Virtually all decisions involved in developing an effective marketing mix for a product or service rely on thorough knowledge of the consumers who comprise the target market.Understanding the behavior of the consumer can help marketers anticipate reactions to changes in the marketing mix, or determine whether new products are likely to be adopted. Consumer behavior is also closely related to marketing research. A practical understanding of the consumer can aid in the selection of an approp riate research methodology, question design and selection, as well as in interpreting consumer responses to such questions. In this course we will directly examine the available theory and research concerning the behavior of the consumer in order to understand its most basic principles.The majority of the course will focus on the consumer as an information processor of one sort or another. We will examine the motivational and perceptual factors upon which buyer behavior is built, as well as look at more complex processes such as persuasion, attitude judgment, and decision-making. In practical terms, we will address the following questions: What kinds of marketing stimuli do consumers notice? How can we get them to notice our marketing messages? What motivates consumers? What do consumers value?What elements can we include in our marketing mix to motivate consumers to learn more about our product or to buy it? What kinds of information are consumers good at remembering? How can we ai d consumer memory for our brand name and product features? What makes consumers evaluate products as good or bad, and how can we persuade them that our product is good? How can we get consumers to choose our product over competitors? What features do consumers care about, and how does this influence their decision? What are the main things that determine whether consumers are satisfied with a product or not?The goals of this class are: †¢ to acquire a framework for analyzing consumer behavior problems †¢ to learn how consumer behavior can be affected by different marketing strategies †¢ to show how behavioral evidence can be used to evaluate alternative marketing strategies †¢ to learn about and use consumer behavior theories in marketing and social psychology The course is structured as followed: we will discuss a case; it will be followed by a lecture related to the case. Note that we discuss the case for 1h30 / 2 hrs, so you are expected to be thoroughly prepa red for class discussion.Course prerequisites: a solid understanding of your Core Marketing course Course Grades: Class participation Written assignments (2) Final exam 20% 40% 40% N. B. on class participation: Attending all sessions is obviously crucial. It will also give you the opportunity to actively participate in class discussions and obtain a high class participation grade. Note, however, that your mere presence is not sufficient to earn points for class participation. What matters is the quantity and, especially, the quality of your contributions to class discussions.Assignments Assignments are due at the beginning of the relevant class. They are to be prepared in groups of 4 or 5 students. Students are expected to choose who they want to work with. All groups should be formed before the third week of class. Length: 3 pages (single spaced), plus any appendices, graphs, etc. The assignments involve a case analysis. Groups will write a brief paper examining the buyer behavior issues involved in two case readings assigned for the class, and describe the implications these principles have for the strategy they propose in the case.Each case will have associated questions with it that will help you structure your answer. Each assignment is due at the beginning of the class where the case will be discussed. Final exam The final exam will be a three-hour case-study, closed book, involving questions related to consumer behavior. It will take place during the last week of the course. We will finalize the exam date during our first class. Please make sure that you will not have any other work / interview-related commitment that day.Course Website This website has many useful things on it, including continuously updated information on assignments, readings, course schedule, etc. Also, we will use it as a platform to discuss consumer behavior issues covered in the press during the semester. Please check Blackboard regularly. Class Notes I will hand out hard copies of the slides after the case discussion in every session. In addition, the PowerPoint slides for each class will be available for downloading from the website as of right after class. Note, however, that these slides only present an outline of the class discussion.You will need to take notes to fully capture the material discussed in class. Additional Literature You can find additional relevant literature (e. g. , for your team project) using the Bobst Business Databases ( http://www. nyu. edu/library/bobst/database/d_bus. htm ), as well as links on the class website. Class Policy †¢ Be prepared: Make sure that you have read the readings assigned for each class. This will help you to better understand the material discussed in class and to actively participate in class discussions.Attend regularly: Regular attendance will provide you with more opportunities to contribute to class and thus increase your participation grade. Please note that you are responsible for knowing any ch anges or assignments announced in class. Arrive on time: Late-comers are very disturbing. Systematic tardiness will have a negative impact on your participation grade. Respect assignment deadlines: Late assignments will not be accepted without a prior agreement. Be honest: Cheating and plagiarism will result in a grade of â€Å"F† for the assignment/test for all parties involved. †¢ †¢ †¢ †¢

Fast Food in the United States Essays

Fast Food in the United States Essays Fast Food in the United States Essay Fast Food in the United States Essay Fast Food in the United States Food prepared quickly for consumers is how we define fast food. Fast food restaurants main purpose is to provide food in a short amount of time for the customers. They are inexpensive, quick, and convenient. The first or the earliest fast food restaurant that had started this fast food chain is the infamous McDonalds. The first McDonalds was not how the current one is like now. It was actually a restaurant that served barbeques foods in the sass. The brothers, Dick and Maurice McDonald were the first ones to come up with the idea of eating quickly. : Therefore, they developed the idea of preparing food in a speed like way and so they changed their menus and started with hamburgers, French fries, and milkshakes. The business was successful and the brothers decided to expand their company and therefore opened their restaurants in different locations (Cannel, 2007). Although fast food is inexpensive and convenient, consuming too much of it can impact the human health and environment. McDonalds is the most popular fast food chain. Currently, every McDonald is open in every state in the U. S. Not to mention internationally too. We see McDonalds everywhere even if we go on a road-trip there will be McDonalds in the middle of nowhere. McDonalds is located in every local area for convenience. Since it is very convenient, many American consumers would drop by because it is quick and easy. Fast food chain expanded very quickly because it became high in demand because of the convenience (USDA). Thus, more and more people with busy lives start to rely on them because they are fast and ready to go. According to CBS news, in the year of 2009 Americans spend over $110 billion on fast food more than theyll spend on movies, books, magazines, etc. Very day about one quarter of the U. S. Population eats fast food. This shows that many Americans have become highly obsessed with fast foods. Since this article was published in 2009, then in 2012 Americans most likely would spend more. The price of each meal attracts consumers, making them believe that having more amount of food for that price is a great deal. Those who are in financial crisis rely on these fast food chains to survive. That is why fast food businesses like McDonalds are very successful. Their advertisement also targets children by including toy figures in the meal, which entices them to consume the eels. Im sure that many children in the U. S. Has eaten McDonalds, even I used to love eating them when I was a kid. I loved to collect the toys from happy meals, and in order to collect them I had to consume their meals. Since McDonalds attracts many children, nowadays children are having the issue of obesity. Even though McDonalds and other food chains are very convenient and inexpensive, however it can lead to other problems such as our health. Money is important in life and without money surviving in this society would be difficult, however health should be the priority in life. I believe that being healthy profits so that we can live an easier life. If something were to happen, then we would have to spend an enormous amount of money to recover our health. Therefore, staying healthy can help conserve money. Consuming fast foods frequently can affect the health of the individual. According to the National Institutes of Health, adolescents who often eat at fast-food restaurants tend to gain additional weight and have a higher chance of increasing insulin resistance. If they continue to frequent at these fast food chains then there could be a high risk of attaining type 2 diabetes. Diabetes can also be the cause of heart disease (NIH). The reason why people can gain weight so easily through frequent fast food consumption is because of the calories intake. They consume more calories than they usually need per day, and whatever that is left over, the extra becomes fat especially foods that have trans fat in them. According to Centers for Disease Control and Prevention (CDC), the U. S. Population that consumes fast foods which contains sodium exceeds the amount the body needs. Excessive sodium consumption increases blood pressure, which is a high possibility in getting heart diseases and strokes. CDC stated, 51% and 27% of sodium consumed came from foods obtained at fast food/pizza restaurants. People need to value their eating habits, the alternative from fast food chains to home made foods can make a great difference in life. The infamous McDonal ds food productions are similar to all of the other fast food restaurants. According to food safety magazine, McDonalds purchase their ingredients from different suppliers. They work with not Just hundreds but thousands of suppliers so that the foods would be stocked up. The meat, bread, vegetables, and packaging all have their own factories (Food Safety Magazine, 2006). Each one of them produce that certain product and McDonalds purchases it from them and puts all the ingredients together then serve it to the customers. McDonalds food production process is not simple, for example they not only have to produce the food but also test every single one of them. The McDonalds system requires constant quality checks throughout the supply chain process and proven traceability programs, at least one step back to the ingredient supplier, and in some cases, tracking all the way back to the farm. (Food safety magazine, 2006) Their suppliers re required to meet the standards of food safety so that there wouldnt be anything wrong with the product when the customers co nsume it. McDonalds was also one of the first ones to test the safety of fresh-cut produce in packages for distributing to other restaurants (FDA). They tried this so that in hope it could reduce any microbial hazards. McDonalds is the ideal role of a fast food restaurant, and many others try to follow its standards. McDonald consumption does not only affect health but it also impacts the environment. Due to McDonalds food packaging many individuals liter and that trash harms the wildlife. Since McDonalds is located everywhere in the city, state, and country the area always has McDonalds packaging remains. According to the US Environmental Protection Agency (EPA), they have been trying to reduce the packaging at fast food establishments. They tried to develop this reduction program for those take out food containers, which are the largest documented contributor of trash in urban waterways that flows into SF Bay, and, with partner cities, conduct outreach at fast food establishments (EPA). This shows that McDonalds is also the other fast food chains also contribute to this. Since McDonalds has expanded and as survived for all these years that means food production factories has expanded also to keep the restaurants in stock. Which means that the cattle have increased and seizing more land for the factories. This also involves in harming the environment because that means more wastes from factories and cattle. McDonalds is one of the largest fast food chains in the world. According to business week, McDonalds corporation annual earnings in 2011 are $5. 27 per share as of January 24, 2012. McDonalds corporations third quarter of 2012 revenues is about 7. 2 billion dollars, which has increased compared to before. As you can see McDonalds profits are quite a lot. By selling inexpensive food you would think that they probably wouldnt earn much, however having many customers consuming everyday in all of U. S. Is very profitable. Food Safety Magazine stated, as of 2006 including all around the world, around 13,700 restaurants served nearly 26 million customers per day. Since this article is published in 2006, that means at present, 2012 McDonalds most likely expanded their restaurants twice as much and most likely restaurants would be serving at least 26 million customers per day. With that any consumers, fast food companies especially McDonalds profit a lot. Honestly, I used to eat McDonalds at least once in every two weeks and I was under the category of overweight. I liked eating it because it was very fast and convenient especially every time I get hungry, it satisfies my hunger. However, after watching this video in middle school called Super Size Me. It changed my perspective on fast food restaurants. The video portrayed about this man who tried to eat McDonalds Food everyday for a month. He bought everything super sized and constantly consumed it for thirty days straight. You could see that he has gained a lot f weight and he Just didnt look healthy at all, but sick instead. At some times he would throw it up. This video had changed my eating habits, and I have been eating healthy. Eating healthy has energize my body and exercising is easier because eating healthier helps you lose weight. After watching this video, I have not eaten McDonalds as much. Maybe once in awhile lets say about once in six months, but my body felt great without eating fast foods. Overall, fast food companies at present are everywhere and people especially those who are not financially supported through Jobs are relying on these inexpensive foods. Foods that are able to satisfy their hunger but is unhealthy.

Viracocha and the Legendary Origins of the Inca

Viracocha and the Legendary Origins of the Inca Viracocha and the Legendary Origins of the Inca: The Inca people of the Andean region of South America had a complete creation myth which involved Viracocha, their Creator God. According to legend, Viracocha emerged from Lake Titicaca and created all of the things in the world, including man, before sailing off into the Pacific Ocean. The Inca Culture: The Inca culture of western South America was one of the most culturally rich and complex societies encountered by the Spanish during the Age of Conquest (1500-1550). The Inca ruled a mighty empire that stretched from present-day Colombia to Chile. They had complicated society ruled by the emperor in the city of Cuzco. Their religion centered on a small pantheon of gods including Viracocha, the Creator, Inti, the Sun, and Chuqui Illa, the Thunder. The constellations in the night sky were revered as special celestial animals. They also worshiped huacas: places and things that were somehow extraordinary, like a cave, a waterfall, a river or even a rock that had an interesting shape. Inca Record Keeping and the Spanish Chroniclers: It is important to note that although the Inca did not have writing, they had a sophisticated record-keeping system. They had a whole class of individuals whose duty it was to remember oral histories, passed down from generation to generation. They also had quipus, sets of knotted strings which were remarkably accurate, especially when dealing with numbers. It was by these means that the Inca creation myth was perpetuated. After the conquest, several Spanish chroniclers wrote down the creation myths they heard. Although they represent a valuable source, the Spanish were far from impartial: they thought they were hearing dangerous heresy and judged the information accordingly. Therefore, several different versions of the Inca creation myth exist: what follows is a compilation of sorts of the major points on which the chroniclers agree. Viracocha Creates the World: In the beginning, all was darkness and nothing existed. Viracocha the Creator came forth from the waters of Lake Titicaca and created the land and the sky before returning to the lake. He also created a race of people - in some versions of the story they were giants. These people and their leaders displeased Viracocha, so he came out of the lake again and flooded the world to destroy them. He also turned some of the men into stones. Then Viracocha created the Sun, Moon and stars. People are Made and Come Forth: Then Viracocha made men to populate the different areas and regions of the world. He created people, but left them inside the Earth. The Inca referred to the first men as Vari Viracocharuna. Viracocha then created another group of men, also called viracochas. He spoke to these viracochas and made them remember the different characteristics of the peoples that would populate the world. Then he sent all of the viracochas forth except for two. These viracochas went to the caves, streams, rivers and waterfalls of the land - every place where Viracocha had determined that people would come forth from the Earth. The viracochas spoke to the people in these places, telling them the time had come for them to come out of the Earth. The people came forth and populated the land. Viracocha and the Canas People: Viracocha then spoke to the two that had remained. He sent one to the east to the region called Andesuyo and the other to the west to Condesuyo. Their mission, like the other viracochas, was to awaken the people and tell them their stories. Viracocha himself set out in the direction of the city of Cuzco. As he went along, he awoke those people who were in his path but who had not yet been awakened. Along the way to Cuzco, he went to the province of Cacha and awoke the Canas people, who emerged from the Earth but did not recognize Viracocha. They attacked him and he made it rain fire upon a nearby mountain. The Canas threw themselves at his feet and he forgave them. Viracocha Founds Cuzco and Walks Over the Sea: Viracocha continued to Urcos, where he sat on the high mountain and gave the people a special statue. Then Viracocha founded the city of Cuzco. There, he called forth from the Earth the Orejones: these big-ears (they placed large golden discs in their earlobes) would become the lords and ruling class of Cuzco. Viracocha also gave Cuzco its name. Once that was done, he walked to the sea, awakening people as he went. When he reached the ocean, the other viracochas were waiting for him. Together they walked off across the ocean after giving his people one last word of advice: beware of false men who would come and claim that they were the returned viracochas. Variations of the Myth: Because of the number of conquered cultures, the means of keeping the story and the unreliable Spaniards who first wrote it down, there are several variations of the myth. For example, Pedro Sarmiento de Gamboa (1532-1592) tells a legend from the Caà ±ari people (who lived south of Quito) in which two brothers escaped Viracocha’s destructive flood by climbing a mountain. After the waters went down, they made a hut. One day they came home to find food and drink there for them. This happened several times, so one day they hid and saw two Caà ±ari women bring the food. The brothers came out of hiding but the women ran away. The men then prayed to Viracocha, asking him to send the women back. Viracocha granted their wish and the women came back: the legend says that all the Caà ±ari are descended from these four people. Father Bernabà © Cobo (1582-1657) tells the same story in greater detail. Importance of the Inca Creation Myth: This creation myth was very important to the Inca people. The places where the people emerged from the Earth, such as waterfalls, caves and springs, were venerated as huacas - special places inhabited by a sort of semi-divine spirit. At the place in Cacha where Viracocha allegedly called fire down upon the belligerent Canas people, the Inca built a shrine and revered it as a huaca. At Urcos, where Viracocha had sat and given the people a statue, they built a shrine as well. They made a massive bench made of gold to hold the statue. Francisco Pizarro would later claim the bench as part of his share of the loot from Cuzco. The nature of Inca religion was inclusive when it came to conquered cultures: when they conquered and subjugated a rival tribe, they incorporated that tribes beliefs in their religion (although in a lesser position to their own gods and beliefs). This inclusive philosophy is in stark contrast to the Spanish, who imposed Christianity on the conquered Inca while attempting to stamp out all vestiges of native religion. Because the Inca people allowed their vassals to keep their religious culture (to an extent) there were several creation stories at the time of the conquest, as Father Bernabà © Cobo points out: With regard to who these people may have been and where they escaped from that great inundation, they tell a thousand absurd stories. Each nation claims for itself the honor of having been the first people and that everyone else came from them. (Cobo, 11) Nevertheless, the different origin legends have a few elements in common and Viracocha was universally revered in Inca lands as the creator. Nowadays, the traditional Quechua people of South America - the descendants of the Inca - know this legend and others, but most have converted to Christianity and no longer believe in these legends in a religious sense. Sources: De Betanzos, Juan. (translated and edited by Roland Hamilton and Dana Buchanan) Narrative of the Incas. Austin: the University of Texas Press, 2006 (1996). Cobo, Bernabà ©. (translated by Roland Hamilton) Inca Religion and Customs. Austin: the University of Texas Press, 1990. Sarmiento de Gamboa, Pedro. (translated by Sir Clement Markham). History of the Incas. 1907. Mineola: Dover Publications, 1999.

Importance of Health Essay Example | Topics and Well Written Essays - 1250 words

Importance of Health - Essay Example The research paper â€Å"Importance of Health† highlights the importance of the level of health care and the ethics of nursing care in patients’ treatment. The aim of nursing is to maintain well-being by prevention of injuries and avoidance of illnesses. A healthy citizenry is the primary aim of any government public health program. On the other hand, there are many resource constraints which can prevent the government from giving a much-needed help for health care to everyone of its citizens. This paper discusses the many ways by which the nursing profession can also do its part as a crucial member of the health care team. It is always a good mindset to not rely on the government in all instances, such as in health care. There are clearly limits to what the government can do, given its limited budget and also the very bureaucratic nature of governance; help may not be forthcoming at all or it might get delayed. In particular, this paper looks at how changing demographi cs has increased the number of elderly citizens in most countries today. This group of people is the most vulnerable of all, in terms of access to health care, financial resources, and the onset of many age-related ailments or diseases. Older or senior citizens therefore require special attention because of these factors. The overall aging (graying) of society is not confined to just a few countries. Advances in medical or scientific knowledge also contributed to longer lifespans, so there are now more older people. Most senior citizens are parents and grandparents, with families of their own and many offspring who love them for their warmth, wisdom, and accumulated knowledge. Their impact on the overall community is their presence gives younger people and families a certain sense of importance and continuity in terms of inter-generational relationships. The importance of them staying healthy is that the community can exert effort on more productive activities and not get tied down to caring for them and spending financial resources for their medication and treatment. To stay healthy is to save precious dollars which impacts positively on the whole community. The primary responsibility for senior group health is on the members of their own family who have to take care of them and provide for their material